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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,487 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BS

Mar 28, 2020

Classes were easy to follow along and I loved being able to go at my own pace. The class material was clearly explained and the reading materials were all relevant. Great class!

AA

Jul 28, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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426 - 450 of 457 Reviews for Sports Marketing

By Stephen P

Jun 21, 2024

If you do the work it is very helpful.

By Aaron P

Sep 20, 2022

Certifcate should be made affordable

By Arghyadeep D

Apr 28, 2020

it was goos and informative

By Anas A

Feb 5, 2024

Thank you Profeessor Candy

By Ben R

Feb 28, 2020

Too many writing exercises

By Adebanjo O

Jul 17, 2024

It was a good learning.

By Gustavo

Sep 26, 2019

Well explain course.

By Abhishek V

May 13, 2020

Good course overall

By Pietro P

Apr 23, 2019

I liked it so much

By Cristian A

Jan 12, 2022

Buen curso

By Muneer M

Aug 17, 2024

Excellent

By Basem E

Aug 29, 2022

Very Nice

By NIKHIL V

Sep 27, 2021

Good

By Victoria

Jan 24, 2025

A lot of the content is outdated. Most of the links mentioned in the recommended readings lead to 404 pages that no longer exist. The last assignment however was very beneficial. Still a good course for novice marketers

By Louis H

Mar 31, 2024

The content is sufficient, especially the sharing from guests in the market. However, the delivery media and visual aids can be more interesting.

By Ioannis S

May 10, 2020

It was a good course but I was hoping it would go into more detail. It scratches the surface.

By Leandro G

Jun 3, 2020

I think it lacks of theorycal content. Still usefull information. Im gratefull for it

By lotte v

Jul 23, 2025

Informative but a bit out dated especially the view towards social media

By Bruno Z

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

By Zoé B

Jan 9, 2025

Nice course but a little outdated and links don't always work.

By Rafael F

Sep 7, 2020

I expect a little more depth in some themes

By Jai G

May 5, 2020

While descriptive, its a beginner's course.

By Timur A

Oct 11, 2019

Wish the course would be deeper

By Michael R

May 5, 2020

It was okay.

By Alanna D

Oct 30, 2021

Very basic.