Discover how sports media evolved from gritty print journalism to the dazzling, interactive digital age. Trace the journey of live broadcasting as it transformed the fan experience, and explore how today’s platforms—powered by influencers and real-time engagement—have redefined how we consume and connect with sports.
The Evolution of Sports Media
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The Evolution of Sports Media
This course is part of Revolution in Sports Media: Innovative Strategies Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the history and digital evolution of sports media
Identify key challenges facing modern media platforms
Analyze fan behavior and its impact on content creation
Skills you'll gain
- Digital Media Strategy
- Storytelling
- Media Relations
- Communication Strategies
- Social Media
- Revenue Management
- Public Relations
- Media Production
- Media Strategy
- Intellectual Property
- Journalism
- Brand Management
- Digital Marketing
- Content Creation
- Advertising
- Social Media Campaigns
- Media and Communications
- Social Media Marketing
- Crisis Management
- Video Production
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in English
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This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Trace the origins and development of sports reporting and broadcasting. This module explores how cultural perspectives shaped early sports media, the pivotal innovations that brought live sports to audiences, and key historical moments that set the stage for today’s global sports media landscape.
What's included
3 videos2 readings2 assignments1 discussion prompt
Examine how digital technologies have disrupted traditional broadcasting models and fragmented content delivery. This module dives into the challenges and solutions of content aggregation, the impact of streaming platforms, and the growing influence of fan-driven content and real-time interaction in the modern sports media ecosystem.
What's included
6 videos3 readings2 assignments1 discussion prompt
Analyze the current sports media environment, where traditional broadcasters adapt to digital trends and digital-first platforms rise to prominence. Explore the emergence of influencers and fan-driven content, new monetization strategies, and the evolving business models that support today’s sports media stakeholders.
What's included
6 videos3 readings2 assignments1 discussion prompt
Investigate the pressing issues facing sports media today, including piracy, legal and ethical dilemmas, and changing fan behaviors. This module provides practical insights into protecting intellectual property, adapting to a fragmented media landscape, and maintaining transparency, privacy, and reputational trust in a fast-changing industry.
What's included
6 videos3 readings2 assignments1 discussion prompt
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