Real Madrid Graduate School Universidad Europea
The Evolution of Sports Media

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Real Madrid Graduate School Universidad Europea

The Evolution of Sports Media

Marisa Sáenz

Instructor: Marisa Sáenz

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the history and digital evolution of sports media

  • Identify key challenges facing modern media platforms

  • Analyze fan behavior and its impact on content creation

Details to know

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Recently updated!

June 2025

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Trace the origins and development of sports reporting and broadcasting. This module explores how cultural perspectives shaped early sports media, the pivotal innovations that brought live sports to audiences, and key historical moments that set the stage for today’s global sports media landscape.

What's included

3 videos2 readings2 assignments1 discussion prompt

Examine how digital technologies have disrupted traditional broadcasting models and fragmented content delivery. This module dives into the challenges and solutions of content aggregation, the impact of streaming platforms, and the growing influence of fan-driven content and real-time interaction in the modern sports media ecosystem.

What's included

6 videos3 readings2 assignments1 discussion prompt

Analyze the current sports media environment, where traditional broadcasters adapt to digital trends and digital-first platforms rise to prominence. Explore the emergence of influencers and fan-driven content, new monetization strategies, and the evolving business models that support today’s sports media stakeholders.

What's included

6 videos3 readings2 assignments1 discussion prompt

Investigate the pressing issues facing sports media today, including piracy, legal and ethical dilemmas, and changing fan behaviors. This module provides practical insights into protecting intellectual property, adapting to a fragmented media landscape, and maintaining transparency, privacy, and reputational trust in a fast-changing industry.

What's included

6 videos3 readings2 assignments1 discussion prompt

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Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
0 Courses0 learners

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