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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1101 - 1125 of 1,836 Reviews for Marketing Analytics

By Aakash D

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Sep 13, 2019

It was a great experience

By VISHWAJEET S

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Jul 22, 2019

BEST COURSE FOR MARKETING

By Salah E o

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Jan 14, 2018

Useful courses thank you.

By Rakesh S

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Jun 8, 2016

very Informative Course !

By Radhey D

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Aug 16, 2023

big thanks to all of you

By Dr. M K S

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Jan 18, 2022

Great challenging course

By Harshit T

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Apr 22, 2021

Such a wonderful course!

By Manjeet s

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Oct 28, 2020

Outstanding this course

By Björn T

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Jun 27, 2020

Very interesting course.

By Tai H P

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May 27, 2020

The course is excellent!

By Mohit P

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May 18, 2020

Awesome teaching methods

By Maria_Catalina V

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May 5, 2020

Really good an demanding

By Funmilola O

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Apr 24, 2020

Very good and impressive

By Hamed E

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Apr 17, 2020

Awesome, I enjoyed a lot

By Cao H

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Apr 12, 2020

Good Course for Learning

By Mohammad H h

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Aug 17, 2022

that's great and useful

By Deependra B

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Jun 19, 2021

perfect learned so much

By Fung H G

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Nov 24, 2020

Clear and easy to learn

By Victor E

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Aug 17, 2020

Thank you Professor Raj

By Anush

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May 25, 2020

It was totally worth it

By Poorvashri P

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May 15, 2020

An Awesome experience !

By Venkata N K R

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Feb 24, 2016

Realistic and Practical

By SUBBASRI S P

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Dec 12, 2024

that was really useful

By Rayees A L

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Sep 29, 2020

Great fully satisfied.

By Zaki D

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Jul 6, 2020

Thank you for learning