Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,438 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

Filter by:

1351 - 1375 of 1,836 Reviews for Marketing Analytics

By Swati D

•

Jan 17, 2018

Loved it!

By ankur s

•

May 23, 2017

excellent

By Subhashree N

•

Mar 4, 2016

fantastic

By Asif K

•

Oct 10, 2022

Awesome

By MAYANK K

•

Nov 7, 2021

AMAZING

By Kritawat T

•

Jul 21, 2020

gooddddd

By Kuchi S

•

Jul 9, 2020

Amazing!

By Saket J

•

May 28, 2020

Awesome.

By kimberly b f t

•

May 11, 2020

Amazing.

By Riddhi C

•

Nov 11, 2019

Loved it

By Jyotishmoy D

•

Nov 30, 2023

not bad

By MUHAMMAD H

•

Apr 8, 2022

helpful

By vaibhav p

•

Jun 8, 2021

Awesome

By Muhammad A

•

Jan 20, 2021

Amazing

By Trân P T M

•

Dec 19, 2020

nulnull

By SOPHIA T

•

Oct 1, 2020

perfect

By Carlos O

•

Sep 8, 2020

Awesome

By Ong W P

•

Sep 8, 2020

Thanks!

By Md R I S

•

Sep 1, 2020

Amazing

By Mohd R b M A

•

Jul 22, 2020

awesome

By KISHORE K

•

Jul 1, 2020

Awesome

By sai d k

•

Jul 1, 2020

Awesome

By Rahul R

•

May 24, 2020

Awesome

By ousman m

•

May 23, 2020

so good

By Parthib G

•

May 14, 2020

Love it