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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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776 - 800 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Philip H

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Dec 7, 2016

Filled with lots of pieces of wisdom that can be used beyond just marketing!

By ann b

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Mar 28, 2021

Interesting info presented engagingly. Learn a lot of new concepts. Thanks!

By Yuliia P

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Dec 5, 2020

Awesome course!! Very useful and gives a lot of inspiration for creativity!

By Cecile R

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Sep 8, 2020

Very easy to follow- The example given highlighted every point of learning.

By Laura R

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May 7, 2020

No fluff, pure content. Learned so much in such a short time. Thank you!!

By PhÆ°Æ¡ng O N

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Oct 8, 2017

Very useful. I found a lot of hidden reason for tactics to viral marketing.

By Edip A

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Jun 16, 2017

Great introductory course in this field from a great teacher. Thanks a lot.

By david

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Nov 2, 2016

interesting a condensed course on viral marketing. good foundations. Thanks

By R G

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Jul 27, 2020

very good, short and to the point. The instructor was great and engaging.

By OLCAY B

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Jun 14, 2020

Thank you very much. Easy to follow and understand. Very engaging content.

By Lindsey H

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Dec 6, 2018

Awesome except that I can't finish the quiz without paying for the course.

By Goutam D

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Mar 17, 2018

This is great for content marketers to establish a niche in digital media.

By riya k

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Apr 24, 2017

its a great course, highly researched examples included,was really helpful

By hamza m

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Jan 13, 2017

Awesome course. Help to understand basic changes that effects us globally.

By Dmytro D

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Apr 4, 2022

Very good course. Lots of interesting information. Thank you very much!!!

By Carolina N

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Apr 22, 2020

I enjoyed the course. The professor was really clear in his explanations.

By Tito G O

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Nov 15, 2017

great material ! good explanation, clarifying points, congratulations!!

By Farah S

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Apr 17, 2017

I liked the simple but yet informative way of how the course is delivered

By Tabitha R

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Jan 21, 2016

Good course, loved the way he taught, didnt have urge to skip anything :)

By Edvin C

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Nov 24, 2024

Great views on how to grasps peoples attention and their way of thinking

By Stanley B

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Mar 15, 2021

Well worth the time. Professor Jonah Berger truly gets his point across!

By Akash K

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Apr 13, 2020

This course gives a better insight into outstanding marketing campaigns.

By Alicia R

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Jan 2, 2020

Great & very interesting Course. i had a lot of fun while completing it.

By Quentin V

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Sep 6, 2017

Great Course!

A Synthesis Week by Week in PDF could be a plus!

Thx a lot!