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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,893 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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976 - 1000 of 2,537 Reviews for Customer Analytics

By Gaurav N S

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Jul 31, 2020

Unlearned, Learnt and Opened new paradigms and dimensions!

By Jermain G

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Jun 29, 2020

I enjoyed the course material and the challenging quizzes.

By Svetlana R

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Aug 20, 2019

Great course! Lots of useful information. Structural feed.

By ITESO A R I

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May 31, 2019

It is an introduction to the course. It is warm and clear.

By RUIQI L

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Jan 25, 2017

An enlighted series of lessons for newcomers of marketing!

By Kee K Y

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Dec 12, 2015

Great Intro to customer analytics. High recommended to all

By SK M A

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Dec 22, 2021

This course is very understandable knowledgeable for me

By Kapil S

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Jun 10, 2020

Want to learn more practical illustrations and scenarios.

By Sujit T

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Jan 11, 2020

Very Informative course in a easy and smooth going format

By Rajat S

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Sep 26, 2018

there should be practical work too along with theory part

By rohit r

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Sep 11, 2016

Excellent !! Full of concepts and real world application.

By Magdalena C

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Apr 7, 2023

Excellent material, especially from Dr Fader. Thank you.

By Arpit S

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Mar 14, 2021

Ground level scenarios covered and excellently presented

By Chiate C

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Mar 21, 2020

great course for people to understand what analytics is.

By Alejandro G

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Feb 18, 2020

Very comprehensive, knowledgeable profs, good resources.

By Shrinithi S

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Feb 25, 2019

Very effective and easy to understand and conceptualize.

By Jan L

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Aug 21, 2017

An excellent insight to the topic of customer analytics.

By NILIM B

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Apr 4, 2017

Highly recommended for understanding analytic in general

By Kevon T

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Oct 19, 2016

Great introduction into the field of Customer Analytics.

By Wong W M

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May 12, 2016

Fantastic teachings and professional learning materials!

By Roberto J G C

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May 22, 2022

Excellent course, i learned a lot. Thank you very much.

By Ananthapadmanabhan K S

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Nov 21, 2021

Useful introduction to dimensions of Customer Analytics

By Yang L

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Oct 15, 2020

pretty helpful to get insights about customer analytics

By Sasi K

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Sep 7, 2020

i love the way of explaining and procedure of software

By TEMITAYO S

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Jun 25, 2020

It's a knowledge worthwhile learning Customer Analytics