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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,893 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 2, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1376 - 1400 of 2,537 Reviews for Customer Analytics

By Carlos M S

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Aug 21, 2018

Adecuado y preciso.

By Ajmal V

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Sep 27, 2017

A valuable course .

By Clement O

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Aug 2, 2017

Great fundamentals!

By Andrea C R A

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Mar 6, 2016

Loving this course!

By Gani

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Feb 6, 2016

Interesting course!

By Ashutosh D

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Oct 2, 2015

exceptionally good.

By Koketso N

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Jan 23, 2024

Interesting course

By Ikechukwu K

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Jan 16, 2022

Exceptional course

By Chengcheng Y

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Dec 12, 2020

AWESOME! Terrific！

By Precious F

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Aug 25, 2020

Very easy to learn

By Nguyen B K N

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Aug 5, 2020

informative course

By Sangeen p s

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Jun 2, 2020

customer analytics

By Tarek G

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Feb 13, 2018

Fantastic course..

By Souvik _

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Jan 12, 2018

LIKE A BLESSING !!

By Abdul R

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Sep 30, 2017

Very great course!

By Wang Y

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Sep 15, 2017

very good lessons!

By Javier J L C

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Apr 18, 2017

Excelente curso !!

By 孙妙言

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Dec 3, 2016

老师讲的很生动，推荐阅读的材料很丰富

By Syed M M G

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May 29, 2016

Excellent course!!

By Ankit S

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Jan 20, 2016

Really good course

By Hrushikesh M

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Oct 25, 2021

Very good course.

By Mohammed-Elfatih A

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Mar 27, 2021

Excellent course.

By Kanchana H

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Mar 20, 2021

Excellent course!

By Dipsundar K

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Jun 27, 2020

Awesome Tutorials

By Aniruddha G

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May 5, 2020

Fantastic course!