The videos are high quality and very engaging. I can also download the material on my iPad Coursera App and watch the lessons offline. The posts on the Discussion Forum helps understand the material better even if you just read through the questions and answers without posting anything yourself. Overall, a great course - to some extent better than some courses I took in class!

I do really love this course. The pace is fast and information is quite plenty to know about Marketing. The case studies along with the sessions are exstremely comprehendable to understand some concepts and situation. Thanks for the updated inforamtion about online and offline competition, I do think digital marketing will become more and more significant in near future.

By far the best course on Coursera. The faculty makes all the difference. Thank you Coursera and Wharton for bringing this world-class high-quality content to people who may never be in the classroom of these amazing faculty. Hope to see more content with faculty like this soon. This is the only reason to pay for this certificate.

The course covers some interesting concepts. As a complete newbie, I was very interested to learn about three basic strategies a firm can use to excel in the market (operations, product performance, customer centricity), the rational behind the customer centricity importance was also very interesting.

Unfortunately, the professors indulged in discussing their own research too much. I get it, Wharton profs are likely to be big names in their fields. Big enough to shake fundamentals of marketing – hardly. This is Marketing 101, complete basics, less than 10 hours total. This is for those who, like me, never heard of marketing theory before.

Original papers of these guys are such seminal contributions that they deserve a place in this course?

To me it seems like they just did not want to spend too much time on thinking through the material for this almost free course and just talked about things they talk about anyway. Luckily, there was quite a bit of foundation material anyway.

The course was good in the begining and extremely mediocre towards the end. The pricing and branding lectures were extremely tedious. (Week 3 and 4). Expected better lecturers and knowledge from this premium specialization.

Positive: Many concepts and ideas are explained in a short, compact manner. The content is easy to understand. The tests are fair (on the edge to being trivial).

Negative: The course is not well structured and somewhat chaotic. No written material is available. No detailed case studies are available. The course "Introduction to Financial Accounting" is significantly better constructed and easier to follow.

The lectures were very long and tiring to sit through because of the slow pace and repetitiveness. There were some good concepts shared, but I feel like there was a lot of extra waste that could have been cut out to more be more efficient and spend more time focusing on the complex concepts.

Week 3 the instructor did not keep my attention could not understand him some time and the video was choppy

lectures are good but the information is outdated, needs updating espeically its marketing course.

Too much jargon. Doesn't challenge you enough with the real life applications of marketing

A lot of material is outdated and from 2013

The Introduction to Marketing course is definitely one of the most enjoyed courses I have done. It started from scratch and left me knowing majority of the content learnt in the course.

Professor Khan in week 1 and 4 was very helpful as she explained the content clearly. Professor Fader in week 2 was also very good as he provided great examples. Professor Raju in week 3 provided relevant personal experiences and tied it very well to the content being taught.

The 3 quizes and the final exam were covering aspects taugh in the lectures and were not too difficult to complete. Some questions pose as challening however a quick review of notes leaves you knowing more than before.

This course has opened new doors for me as I look into Marketing as a potential future career.

Thanks!

excellent! I have learned all knowledge about marketing, brand, customer and price. this course is a great help for me and my career. I must express my deeply appreciation to all professors invloved in this courses and coursera website. Thank you all sincerely. Because of this platform I can have a touch of marketing, have a access to the top 1 business school, and have the courage to change my job.

i am fond of style of three professors, they are patient and give lots examples, which make the course vivid and easy to understand, especially for student like me, who has no fondations of marketing.

Thank you again!

So informative and so helpful to get new insights about Marketing. The professors did their best for me to understand the subjects better, giving relevant examples to vividly picture the ideas / lessons they are presenting, and more.. Every video kept me thinking on where can I work those ideas, be it having a new business of my own or working in a company suggesting to start the customer centric approach.

It's really a good decision for me to do this after a long break from work.

Heartfelt thanks.. WIll continue learning.. :)

Superb and amazing content with real insight of the marketing fundamentals with precise and clear understanding of the topic with relevant examples and relevant theories for product, pricing, brand, customer and importance of various emerging aspects of the markets and what need to be done and what lesson learned from the customer and current online and physical store visit to get the feel of the product and many more. Kudos to the team for excellent content!!

I am extremely happy I found this introduction course to Marketing. Learning the basics of Marketing was vital for me. I appreciate the instructors provided a great number of examples making the learning process easier. Some information seems to be outdated, I believe this course was created between 2016 and 2017, so there is a lot of data that it's clearly old. Information 100%. Clarity 100%. Instructors 100%.

This course is really good to understand the basics of marketing and how to apply it. The instructors explained the concepts really well and provided actual examples to ensure understanding the concepts. The material is explained simply and effectively and would be followed by quizes and exam to test your understanding.

I would simply recommend it if you are willing to learn about marketing.

I recently finished the Introduction to Marketing course and found it really helpful. The professor was great, and the lectures were engaging. The active forum made discussions interesting, and the case studies were relevant and practical. The curriculum covered all the essential marketing principles and strategies. I recommend this course to anyone wanting to learn more about marketing.

First of all, I want to say thanks to the Coursera and University of Pennsylvania for providing this opportunity free of cost. In this course, I have learned about the market which is based on different components, and which marketing strategies we can use in the product or customer-centric market. It was finely designed with thorough knowledge about the seller, buyer, and market.

That was really interesting course. I learned a lot of new information. All the professors were increadible to listen. These knoweledges will help me to start and build a new career. The most spectacular thing about this course is that all information that you got from the course you can use in practise.

Thank you. I'm truly happy I've had such opportinity to listen this course.

I didn't know that I didn't know before starting this course! The 2 books of our 2 main professors that served as the baseline for the course opened up my horizon on what's possible for the long-term future of any company who is open to learn from them with a growth mindset. Customer-Centricity by Dr. Prof. Peter Fader Global Brand Power by Dr. Prof. Barbara E. Kahn

This course is really very helpful to the beginners to start from the scratch. It helped me to understand what is marketing, it's components like branding, customer centricity, market strategies, customer decision making, social targeting, online-offline interactions. Thank you professors Bell, Fader and Kahn and entire coursera team for such a knowledgeable course.

Detailed explaination of all the basic concepts with excellent examples. There's some additional content as well that insights why Wharton is in top 10 Business schools. I revisited the content after graduating from my Business school and I have all the concepts perfectly revised as well as additional information learn with relevant examples as week 5 is a bonus.

The course was dense but thorough. The professors taught each module really well, gave really good examples, and also shared case studies and their experiences. I now gained some basic knowledge and skills in marketing and will continue to refer back to this course when needed. Thank you so much Professor Kahn, Professor Fader, Professor Raju, and Wharton School!

This course begins with the really fundamentals like what is marketing to customer centric marketing and at last to different marketing techniques. I really got the difference between these terms like customer centric and product centric marketing, and also lots of interesting observations like long tail effect and how Internet is affecting people's behavior.