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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,330 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 9, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

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1526 - 1550 of 2,534 Reviews for Introduction to Marketing

By ARJUNSING G G

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Dec 29, 2016

Explained in very simple way!!!!!

By Phedeline T

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Nov 10, 2016

Very informative and eye-opening.

By Shedlyne B

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Dec 31, 2015

Best marketing course I ever had!

By Sabrina E

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Dec 29, 2015

Amazing course, great professors.

By Abhijit

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Dec 7, 2015

Very well explained with examples

By Jorge A

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Oct 2, 2024

Excellent speakers and materials

By laura f

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Dec 2, 2022

This was a really useful course.

By 周宇轩

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May 8, 2022

My first curriculum on Coursera!

By Renato L

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Feb 11, 2021

Excelente curso, ótimo conteúdo.

By Jimit B

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Nov 26, 2020

The Professor's are outstanding!

By Ana G

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Jul 31, 2020

Thank you, everything was clear!

By Waka S

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Jul 19, 2020

Thank you very much from Tokyo:)

By Eid M A M

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Apr 4, 2018

Great Value Course for Marketers

By Rajkumar G

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Nov 6, 2017

Great Content. Great Professors.

By Rui J

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Sep 20, 2017

实用性很强，通俗易通，老师讲的很透彻有符合当下的经济环境，推荐！

By Musarrat R

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Jan 17, 2017

Great introduction to Marketing.

By Affonso S

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Sep 24, 2016

Really also and relevant content

By qihuahe

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Feb 16, 2016

system introduce marketing tools

By R S (

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Jun 22, 2025

A good foundation to marketing.

By Ricardo M

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May 12, 2022

Muy recomendable me gustó mucho

By Umar S

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Aug 16, 2021

Excellent courseExcellentcourse

By Srishti N

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Apr 20, 2021

I learned many things thankyou!

By Yash T

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Apr 18, 2020

Excellent content from Wharton.

By 黎傲轩

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Feb 10, 2020

Very good courses for beginner.

By Shaimaa A

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Nov 22, 2019

Thank you all! it was amazing!!