Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key
principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging
constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. -
Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to makin...
Top reviews
MA
Mar 21, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 5, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
1976 - 2000 of 2,520 Reviews for Introduction to Marketing
By Anne S B
•Aug 13, 2019
amazing
By MnE D
•Jul 30, 2019
Superb.
By Crony C
•Apr 16, 2019
Awesome
By CHAMANCHULA M
•Jan 26, 2019
Awesome
By Mohammed H
•Aug 28, 2018
Love it
By Giovanni B
•Jul 4, 2018
amazing
By Evgeny P
•May 1, 2018
Amazing
By Ravikant K
•May 14, 2017
Wow....
By ahmet s ş
•Apr 24, 2017
great:)
By Ahmed S N
•Jan 3, 2017
Perfect
By Mahmoud M
•Mar 14, 2016
Awesome
By 宋艳红
•Feb 6, 2016
老师讲的挺好的
By ARSHAD A
•Jan 26, 2016
Awesome
By Rodion B
•Nov 15, 2015
Amazing
By Miguel S
•Oct 1, 2024
5stars
By Senthil K S
•Jul 30, 2024
Worthy
By Katherine M
•Oct 14, 2023
GENIAL
By Chenxiao W
•Jan 18, 2022
great!
By Fabio D A
•Jan 12, 2021
Great!
By MD. S
•Dec 5, 2020
Great!
By Mahadev A
•Jul 3, 2020
THANKS
By See K H
•Nov 13, 2019
Great!
By Deleted A
•Oct 26, 2019
Great!
By Santhosh K M R
•Jul 30, 2019
Good C
By Carlos H P A
•Jan 9, 2019
Great!