This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective.
The 4 A's of Marketing with Jagdish Sheth Specialization
The 4 A's of Marketing with Jagdish Sheth Specialization
The Customer Perspective on Marketing. Master a New Marketing Framework that Centers on Value Creation and the Customer
Instructor: Jagdish Sheth
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Marketing Planning
- Global Marketing
- Value Propositions
- Marketing Effectiveness
- Stakeholder Communications
- Strategic Marketing
- Stakeholder Analysis
- Business Marketing
- Corporate Sustainability
- Marketing Strategies
- Business
- MarTech
- Regulatory Compliance
- Stakeholder Management
- Innovation
- Marketing
- Social Media Marketing
- Business Strategy
- Internal Communications
- Stakeholder Engagement
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
11 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Kennesaw State University
Specialization - 4 course series
What you'll learn
Skills you'll gain
Consumer Behaviour, Brand Awareness, Product Knowledge, Value Propositions, Marketing, Company, Product, and Service Knowledge, Customer experience strategy (CX), Product Planning, Market Dynamics, Marketing Effectiveness, Marketing Psychology, Marketing Planning, and Marketing Strategies
What you'll learn
Skills you'll gain
Marketing Strategies, Social Media Marketing, Digital Marketing, Digital Advertising, Content Marketing, Consumer Behaviour, Digital Media Strategy, Branding, MarTech, Marketing, and Marketing Effectiveness
What you'll learn
Skills you'll gain
Global Marketing, Consumer Behaviour, Marketing Strategies, Innovation, Brand Management, Market Opportunities, Regulatory Compliance, Market Dynamics, Corporate Sustainability, Market Analysis, and Marketing Management
What you'll learn
Skills you'll gain
Stakeholder Management, Stakeholder Engagement, Marketing Strategies, Customer Relationship Building, Customer Insights, Internal Communications, Marketing Effectiveness, Business Ethics, Stakeholder Communications, Value Propositions, Consumer Behaviour, Marketing, Strategic Marketing, Corporate Sustainability, Community Development, Stakeholder Analysis, Marketing Psychology, and Business Marketing
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,