Si deseas fabricar un producto, brindar un servicio o independizarte laboralmente, en este programa especializado obtendrás estrategias que te guiarán en el desarrollo de tu plan de negocio. No necesitas ser un experto en los negocios para crear estrategias de mercado, calidad y financieras.
Fundamentos Estratégicos Empresariales Specialization
Fundamentos Estratégicos Empresariales Specialization
Fundamentos Estratégicos Empresariales. Cuatro cursos y un proyecto final que te permitirá desarrollar tu idea o plan de negocio.
Instructors: Daniel Roberto Béjar López
Included with 
Get in-depth knowledge of a subject
4.6
(549 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Stakeholder Analysis
- Corporate Strategy
- Business Planning
- Business Strategies
- Quality Management
- Financial Data
- Working Capital
- Organizational Structure
- Market Analysis
- Marketing
- Financial Statements
- Financial Analysis
- Accounts Receivable
- Governance
- Marketing Planning
- ISO 9000 Series
- Strategic Marketing
- Quality Management Systems
- Organizational Strategy
- Operations Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
4 practice exercises
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Universidad Nacional Autónoma de México
Specialization - 5 course series
Introducción a la estrategia
Course 112 hours
What you'll learn
Skills you'll gain
Organizational Structure, Governance, Strategic Decision-Making, Strategic Thinking, Environmental Social And Corporate Governance (ESG), Business Strategy, Entrepreneurship, Competitive Analysis, Organizational Strategy, Analysis, Corporate Strategy, Stakeholder Analysis, Business Planning, Market Analysis, Business Administration, and New Business Development
Introducción a las finanzas
Course 29 hours
What you'll learn
Skills you'll gain
Financial Controls, Financial Planning, Financial Statements, Budget Management, Financial Analysis, Working Capital, Financial Data, Financial Management, Business Planning, Accounts Receivable, and Cash Management
Introducción al mercado
Course 312 hours
What you'll learn
Skills you'll gain
Product Development, Go To Market Strategy, New Business Development, Budgeting, Market Analysis, Market Research, Marketing Planning, Marketing Strategies, Strategic Marketing, Target Market, Product Promotion, Entrepreneurship, Business Analytics, Consumer Behaviour, and Marketing
Introducción a la calidad
Course 410 hours
What you'll learn
Skills you'll gain
Waste Minimization, Process Improvement, Continuous Improvement Process, Product Quality (QA/QC), Corporate Sustainability, Kaizen Methodology, Inventory Control, Quality Management Systems, Operational Efficiency, Quality Improvement, Resource Utilization, ISO 9000 Series, Operations Management, Productivity Software, Kanban Principles, and Lean Methodologies
Estratégicos empresariales: Proyecto final
Course 510 hours
What you'll learn
Skills you'll gain
Marketing, Entrepreneurship, Quality Management, Product Strategy, Business Planning, Market Analysis, Business, Financial Planning, Business Strategies, Market Research, Marketing Strategies, Business Management, and Organizational Structure
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
Al finalizar los cuatro cursos desarrollarás un plan de negocio según tu idea de negocio o empresa, fundamentado en estrategias de mercado, financieras y empresariales.
No, la especialización está estructurada para que cualquier persona interesada en aprender del mundo de los negocios pueda concluirla.
No, puedes tomar los cursos de forma individual y el orden no afectará; sin embargo, para realizar el proyecto final deberás haber cursado los primeros cuatro cursos de manera satisfactoria.
More questions
Financial aid available,