University of Maryland, College Park
Program Management and the Art of Communication Specialization

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University of Maryland, College Park

Program Management and the Art of Communication Specialization

Master the Communication skills needed to succeed

William A. Brantley

Instructor: William A. Brantley

1,736 already enrolled

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4.8

(24 reviews)

Beginner level
No prior experience required
16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(24 reviews)

Beginner level
No prior experience required
16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

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Taught in English

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Specialization - 5 course series

What you'll learn

  • Craft clear, engaging, and impactful messages that resonate with diverse audiences.

  • Explain the Understanding Triad and its three components—Know-What, Know-How, and Know-Why—to communicate with purpose to stakeholders

  • Design effective feedback loops to confirm audience understanding and improve communication outcomes.

  • Analyze audience characteristics to find the optimal balance of Know-What, Know-How, and Know-Why in your message design.

Skills you'll gain

Category: Communication
Category: Stakeholder Communications
Category: Project Management
Category: Constructive Feedback
Category: Stakeholder Analysis
Category: Storytelling
Category: Communication Planning
Category: Collaboration
Category: Strategic Communication
Category: People Development
Category: Professional Development
Category: Team Building

What you'll learn

  • Apply persuasive communication techniques to influence leaders and align diverse stakeholders.

  • Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.

  • Strengthen leadership presence and build trust across digital and in-person interactions.

  • Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.

Skills you'll gain

Category: Persuasive Communication
Category: Non-Verbal Communication
Category: Communication
Category: Leadership
Category: Executive Presence
Category: Presentations
Category: Influencing
Category: Risk Management
Category: Strategic Communication
Category: Professional Development
Category: Virtual Teams
Category: Project Management
Category: Stakeholder Management
Category: Team Management
Category: Program Management
Category: Emotional Intelligence
Category: Team Building
Category: Stakeholder Communications
Category: Public Speaking
Category: Project Risk Management

What you'll learn

  • Define emotional intelligence (EI) and explain how it supports effective program and project leadership.

  • Use communication techniques from the Coordinated Management of Meaning (CMM) framework to navigate complex social dynamics in projects.

  • Analyze real-world communication challenges through a case study using the LUUUTT Tool, SEAVA Process, Daisy Model, and Hierarchy of Meaning

  • Diagnose and resolve communication breakdowns to improve team performance and stakeholder relationships.

Skills you'll gain

Category: Communication
Category: Influencing
Category: Decision Making
Category: Team Building
Category: Leadership

What you'll learn

  • Build effective communication networks for programs and projects to improve collaboration and transparency.

  • Manage the flow of information and apply knowledge management to organize project data efficiently.

  • Apply best practices for reporting, meetings, and stakeholder communication to enhance project performance.

  • Diagnose and fix communication breakdowns while creating better information‑sharing habits across teams.

Skills you'll gain

Category: Information Management
Category: Communication Strategies
Category: Knowledge Transfer
Category: Meeting Facilitation
Category: Project Coordination
Category: Data Integrity
Category: Strategic Communication
Category: Data Management
Category: Stakeholder Communications
Category: Project Management Life Cycle
Category: Document Management
Category: Project Management
Category: Team Performance Management
Category: Stakeholder Engagement
Category: Management Information Systems

What you'll learn

  • Understand the key components and structure that make stories engaging and effective.

  • Craft compelling vision and status stories to communicate your project or program goals.

  • Apply storytelling techniques to identify, assess, and manage risks in projects and programs.

  • Use storytelling as a strategic tool to influence negotiations and strengthen stakeholder relationships.

Skills you'll gain

Category: Risk Management
Category: Data Presentation
Category: User Story
Category: Professional Development
Category: Business Risk Management
Category: Negotiation

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Instructor

William A. Brantley
University of Maryland, College Park
11 Courses5,730 learners

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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (12/1/2024 - 12/1/2025)