Strategic Digital Marketing Channels - SEO & SEM Specialization

You can unlock the Specialization certificate

SEO (Search Engine Optimization) focuses on improving website visibility organically, while SEM (Search Engine Marketing) involves paid strategies to enhance search engine presence.

SEO marketing channels include search engines like Google and Bing, where techniques like keyword optimization, content creation, and link building improve a site's organic rankings.

Digital marketing channels include SEO, SEM, social media, email marketing, content marketing, and affiliate marketing, each targeting different aspects of audience engagement.

An SEM strategy involves using paid search ads, keyword bidding, and targeted campaigns to increase visibility on search engines, driving traffic and conversions.

Both have unique advantages: SEO is cost-effective with long-term results, while SEM offers quicker, more targeted visibility. The best choice depends on your goals and timeline.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.