University of Pennsylvania
商务基础 (中文版) Specialization
University of Pennsylvania

商务基础 (中文版) Specialization

你有机会将分析技能应用到商务实战中. 你会用到新学到的商务技巧来仔细评估华为公司的真实案例

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

3,741 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.8

(208 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.8

(208 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Chinese (Simplified)

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Strategies
Category: Brand Strategy
Category: Go To Market Strategy
Category: Customer Insights
Category: Marketing Communications
Category: New Business Development
Category: Marketing
Category: Market Opportunities
Category: Brand Management
Category: Strategic Marketing

What you'll learn

Skills you'll gain

Category: Financial Statements
Category: Financial Accounting
Category: Cash Flows
Category: Balance Sheet
Category: Financial Statement Analysis
Category: Accrual Accounting
Category: Income Statement
Category: Financial Analysis
Category: Generally Accepted Accounting Principles (GAAP)
Category: Financial Reporting

What you'll learn

Skills you'll gain

Category: Operations Management
Category: Operational Efficiency
Category: Process Analysis
Category: Performance Measurement
Category: Quality Management
Category: Quality Control
Category: Process Optimization
Category: Resource Utilization
Category: Process Improvement
Category: Business Operations
Category: Capacity Management
Category: Key Performance Indicators (KPIs)
Category: Operational Analysis
Category: Inventory Management System
Category: Business Process
Category: Business Metrics
Category: Production Process

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Financial Modeling
Category: Capital Budgeting
Category: Asset Management
Category: Finance
Category: Financial Analysis
Category: Business Valuation
Category: Securities (Finance)
Category: Financial Market
Category: Financial Management
Category: Return On Investment

What you'll learn

Skills you'll gain

Category: Communication
Category: Analysis
Category: Operations Management
Category: Product Marketing
Category: Market Opportunities
Category: Production Management
Category: Strategic Marketing
Category: Cost Benefit Analysis
Category: Business Development
Category: Business Planning
Category: Business Modeling
Category: Marketing Planning
Category: Financial Modeling
Category: Financial Analysis
Category: Risk Analysis
Category: Business Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses289,103 learners
Christian Terwiesch
University of Pennsylvania
8 Courses181,576 learners

Offered by

Industry partners

Partner 1

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions