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6 Business Intelligence Tools You Need to Know
These six essential BI tools can help you discover insights to make important business decisions.
April 25, 2022
Article
Advance Your Marketing Analyst Career
Advanced marketing analyst roles typically involve more robust data skills and greater leadership within your organization. Explore the resources below to learn what you can do to advance your career in marketing analytics.
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Expand your marketing analytics expertise
ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling
Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Statistical Hypothesis Testing, Data Ethics, Data Presentation, Data Visualization Software, Sampling (Statistics), Regression Analysis, Feature Engineering, Data Transformation, Descriptive Statistics, Data Visualization, Tableau Software, Data Manipulation, Statistical Analysis, Probability Distribution, Statistical Methods, Applied Machine Learning, Object Oriented Programming (OOP), Data Analysis
Skills you'll gain: Business Intelligence, Data Modeling, Dashboard, Database Design, Extract, Transform, Load, Data Integration, Stakeholder Engagement, Data Warehousing, Data Presentation, Performance Tuning, Data Pipelines, Data Visualization Software, Business Reporting, Data Integrity, Business Analytics, Real Time Data, Requirements Elicitation, Scalability, Business Process, Data-Driven Decision-Making
In senior roles, marketing analysts often use predictive analytics and machine learning to forecast buyer behaviors and market trends. They may also manage a team of junior analysts and lead communications with business executives.
Advancing your career in marketing analytics typically involves sharpening your advanced analytics and business intelligence skills and demonstrating strong leadership. To qualify for more positions and showcase your dedication to growth and development, it can help to pursue a graduate degree, such as a master’s in data analytics or an MBA with a business analytics concentration.
Here are some more resources to keep exploring:
Why Get an MBA? 6 Reasons to Consider an Advanced Business Degree
The Importance of Upward Communication and How to Implement It on Your Team
What Are Effective Presentation Skills (and How to Improve Them)
