Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A makeup consultant for a network marketing company is letting women try her products.
Status: Featured

What Is Network Marketing?

Discover whether network marketing is a viable career option by looking at the earning potential, how many people are successful at multilevel marketing (MLM), and the pros and cons of the business model.

February 3, 2025

Article

[Featured Image] Two female colleagues are meeting about the data-driven marketing findings for their business.
Status: Featured

What Is Data-Driven Marketing?

This marketing approach that prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

Article

[Featured Image] Two young videographers are working on a video advertisment to upload to youtube.
Status: Featured

How to Advertise on YouTube

Need to advertise on YouTube? Learn more with this step-by-step guide to getting visibility for your business on YouTube.

February 3, 2025

Article

[Video thumbnail] Career Spotlight Digital Marketer

Career Spotlight: Digital Marketer [VIDEO]

Ever wonder how brands seem to capture your attention online? Meet the digital marketers, the strategists crafting those compelling campaigns that capture your attention!

April 17, 2025

Article

[Featured Image] An eco-friendly coffee shop owner sets up a Google search campaign on their laptop as they stand at the counter in their shop.

How to Run a Google Search Campaign

Learn how to set up and run a Google search campaign on Google Ads.

April 10, 2025

Article

[Featured Image] A small business owner sits in their shop and sets up a display campaign in Google Ads with their laptop.

How to Set Up a Display Campaign in Google Ads

Learn how to set up a display campaign in Google Ads to feature your products and services to potential customers browsing the web about topics related to your company.

April 10, 2025

Article

[Video thumbnail] Career Spotlight Digital Marketer

Career Spotlight: Digital Marketer [VIDEO]

Ever wonder how brands seem to capture your attention online? Meet the digital marketers, the strategists crafting those compelling campaigns that capture your attention!

April 17, 2025

Article

[Featured Image] An eco-friendly coffee shop owner sets up a Google search campaign on their laptop as they stand at the counter in their shop.

How to Run a Google Search Campaign

Learn how to set up and run a Google search campaign on Google Ads.

April 10, 2025

Article

Learn more about marketing

Status: New AI skills

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
38K reviews

Beginner · Professional Certificate · 3 - 6 Months

Google

Skills you'll gain: Data Storytelling, Performance Measurement, Data-Driven Decision-Making, E-Commerce, Digital Marketing, Branding, Marketing Channel, Marketing Strategy and Techniques, Customer Analysis, Advertising, Marketing Analytics, Search Engine Marketing, Customer Engagement, Content Marketing, Brand Awareness, Search Engine Optimization, Social Media Marketing, Target Audience

4.8
Rating, 4.8 out of 5 stars
27K reviews

Beginner · Course · 1 - 4 Weeks

Adobe

Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Web Content, Content Marketing, Customer Engagement, Digital Content, Content Strategy, Brand Marketing, Branding, Ethical Standards And Conduct, Multimedia, Scheduling

4.8
Rating, 4.8 out of 5 stars
99 reviews

Beginner · Course · 1 - 4 Weeks

[Featured Image] A dress shop owner learns how to use GIFs in Google Display Ads as they sit a their laptop in their shop.

How to Use GIFs in Google Display Ads

Understand how to use GIFs in Google display ads, including how to input them and the best practices for creating an effective ad using a GIF.

April 10, 2025

Article

[Video thumbnail] How to Become a Social Media Manager

How to Become a Social Media Manager [VIDEO]

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

April 9, 2025

Article

[Featured Image] A UGC creator reviewing skincare products while being recorded on a smartphone, creating digital content in a home setting.

UGC Content Creator: Role, Skills, and How to Get Started

Discover the role of a UGC creator, including key responsibilities, essential skills, and tips for success. Learn how to start creating UGC content and explore resources to help build your storytelling, video editing, and social media expertise.

March 18, 2025

Article

[Featured Image] A marketer is on his laptop in a cafe is creating a new video action campaign for a client.

How to Create Video Action Campaigns in Google Ads

Learn how to create a video action campaign to drive customer actions with Google Ads optimization tools.

March 18, 2025

Article

[Featured Image] A professional reviews customer analysis graphs during a meeting in a professional workspace.

A Guide to Customer Analysis: Cracking the Code

Dive into what drives customers’ buying behavior, how you can create a great customer experience, and ways to reach your target customers by conducting a customer analysis.

March 18, 2025

Article

[Featured Image]: Two people sit facing each other at a round table. One person is holding a paper and asking email marketing interview questions to another person whose back is to the camera.

11 Email Marketing Interview Questions and How to Prepare

Going into a job interview prepared demonstrates your interest in the position. Discover common email marketing interview questions employers may ask and what they may be looking for in your answer to get ready for your job search.

March 18, 2025

Article

[Featured Image] A business professional is at a laptop teaching the role of email marketing to a new hire.

Email Marketing Job Description

Learn what email marketing is, how to use it to build a target audience, gain customer loyalty, and promote products and services and find out how to pursue a career path in this field and the opportunities it can lead to.

March 18, 2025

Article

[Featured Image] A person follows social media best practices as they record social media content for their brand.

Social Media Best Practices for Effective Engagement

Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.

March 18, 2025

Article

[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.

How to Set Up Smart Bidding in Google Ads

Learn how to set up smart bid strategies for your Google Ad campaigns, whether adding to existing campaigns, creating a new one, or through the Bid strategies menu.

March 18, 2025

Article

[Featured Image] A small business owner sits in their shop and sets up a display campaign in Google Ads with their laptop.

How to Set Up a Display Campaign in Google Ads

Learn how to set up a display campaign in Google Ads to feature your products and services to potential customers browsing the web about topics related to your company.

April 10, 2025

Article

[Featured Image] A dress shop owner learns how to use GIFs in Google Display Ads as they sit a their laptop in their shop.

How to Use GIFs in Google Display Ads

Understand how to use GIFs in Google display ads, including how to input them and the best practices for creating an effective ad using a GIF.

April 10, 2025

Article

[Video thumbnail] How to Become a Social Media Manager

How to Become a Social Media Manager [VIDEO]

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

April 9, 2025

Article

[Featured Image] A UGC creator reviewing skincare products while being recorded on a smartphone, creating digital content in a home setting.

UGC Content Creator: Role, Skills, and How to Get Started

Discover the role of a UGC creator, including key responsibilities, essential skills, and tips for success. Learn how to start creating UGC content and explore resources to help build your storytelling, video editing, and social media expertise.

March 18, 2025

Article

[Featured Image] A marketer is on his laptop in a cafe is creating a new video action campaign for a client.

How to Create Video Action Campaigns in Google Ads

Learn how to create a video action campaign to drive customer actions with Google Ads optimization tools.

March 18, 2025

Article

[Featured Image] A professional reviews customer analysis graphs during a meeting in a professional workspace.

A Guide to Customer Analysis: Cracking the Code

Dive into what drives customers’ buying behavior, how you can create a great customer experience, and ways to reach your target customers by conducting a customer analysis.

March 18, 2025

Article

[Featured Image]: Two people sit facing each other at a round table. One person is holding a paper and asking email marketing interview questions to another person whose back is to the camera.

11 Email Marketing Interview Questions and How to Prepare

Going into a job interview prepared demonstrates your interest in the position. Discover common email marketing interview questions employers may ask and what they may be looking for in your answer to get ready for your job search.

March 18, 2025

Article

[Featured Image] A business professional is at a laptop teaching the role of email marketing to a new hire.

Email Marketing Job Description

Learn what email marketing is, how to use it to build a target audience, gain customer loyalty, and promote products and services and find out how to pursue a career path in this field and the opportunities it can lead to.

March 18, 2025

Article

[Featured Image] A person follows social media best practices as they record social media content for their brand.

Social Media Best Practices for Effective Engagement

Discover social media best practices to effectively engage your audience. Explore different social media platforms and determine which is the best for your social media marketing campaigns.

March 18, 2025

Article

[Featured image] A product manager in product warehouse, using smart bid to manage bidding processes.

How to Set Up Smart Bidding in Google Ads

Learn how to set up smart bid strategies for your Google Ad campaigns, whether adding to existing campaigns, creating a new one, or through the Bid strategies menu.

March 18, 2025

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)