Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.

Is Skim Pricing Right for Your Business? A 2025 Guide

Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, and outlines its pros, cons, and when it's the right strategy.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2025 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.

Is Skim Pricing Right for Your Business? A 2025 Guide

Skim pricing sets high initial prices for new products, then lowers them over time. This guide explains how to use price skimming effectively, compares it to penetration pricing, and outlines its pros, cons, and when it's the right strategy.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

Learn more about marketing

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Professional Development

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
41K reviews

Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis

Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Copywriting, Multimedia, Branding, Target Audience, Persona Development, Business Ethics, Writing

4.5
Rating, 4.5 out of 5 stars
5.2K reviews

Intermediate · Course · 1 - 3 Months

Status: Free Trial

Google

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience

4.8
Rating, 4.8 out of 5 stars
28K reviews

Beginner · Course · 1 - 4 Weeks

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2025 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A marketing team discusses brand strategy in front of a whiteboard with sticky notes on it.

What Is a Brand Strategy? And How to Create One

Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.

March 18, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] Two women and two men sit at a conference table discussing business marketing.

Your Guide to Small Business Marketing (+ Real Life Example)

Learn how to market your small business with this step-by-step overview.

February 25, 2022

Article

[Featured image] Two people wear over-ear headphones and record a podcast on microphones.

10 Marketing Podcasts for Beginners and Pros: 2025 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 23, 2022

Article

[Featured Image] Social media manager teleconferencing with a client while sitting on a sofa with their laptop and an open notebook on the table in front of them.

Social Media Jobs: 6 Roles to Explore

Social media marketing is a critical part of any organization’s business strategy as it’s often the front line for communicating directly with new and potential consumers.

February 23, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2025 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2025 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

[featured image] Two blond women stand looking at a laptop screen.

What Is Online Marketing? Developing a Competitive Strategy

Learn more about online marketing—or digital marketing—which requires understanding your audience and tailoring your message to fit each online channel.

March 22, 2022

Article

[Featured image] A marketing team discusses brand strategy in front of a whiteboard with sticky notes on it.

What Is a Brand Strategy? And How to Create One

Learn more about brand strategy, why having one is important, and the steps you need to take to create your own brand strategy. Review the elements of a brand strategy template to help you get started.

March 18, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] A woman in a business suit presents a go-to-market strategy to her team in a conference room.

What Is a Go-To-Market Strategy? And How to Create One

Learn how creating a go-to-market strategy can prepare you for your product launch.

February 25, 2022

Article

[Featured image] Two women and two men sit at a conference table discussing business marketing.

Your Guide to Small Business Marketing (+ Real Life Example)

Learn how to market your small business with this step-by-step overview.

February 25, 2022

Article

[Featured image] Two people wear over-ear headphones and record a podcast on microphones.

10 Marketing Podcasts for Beginners and Pros: 2025 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 23, 2022

Article

[Featured Image] Social media manager teleconferencing with a client while sitting on a sofa with their laptop and an open notebook on the table in front of them.

Social Media Jobs: 6 Roles to Explore

Social media marketing is a critical part of any organization’s business strategy as it’s often the front line for communicating directly with new and potential consumers.

February 23, 2022

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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