Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A professional with an impressive marketing coordinator resume and background leads a marketing meeting with three colleagues sitting at a table.

How to Write an Impactful Marketing Coordinator Resume

Explore some helpful tips to create a powerful marketing coordinator resume to highlight your best attributes and increase your chances of getting hired.

November 6, 2024

Article

[Featured Text]: A group of people stand around a table to discuss the types of marketing they plan to use in an upcoming campaign.

10 Types of Marketing to Get Your Business Noticed

Explore different types of marketing and how to use them to promote your business. From social media to content marketing, discover strategies to reach your target audience.

November 6, 2024

Article

A woman works on her Google Ads campaign on a laptop while sitting at a table by a window.

How to Bulk Add UTM Parameters to Google Ads

UTM parameters are an effective way of tracking the success of your Google Ads campaign performance. Learn how to bulk add them to your ads.

October 30, 2024

Article

[Featured Image] A professional with an impressive marketing coordinator resume and background leads a marketing meeting with three colleagues sitting at a table.

How to Write an Impactful Marketing Coordinator Resume

Explore some helpful tips to create a powerful marketing coordinator resume to highlight your best attributes and increase your chances of getting hired.

November 6, 2024

Article

[Featured Text]: A group of people stand around a table to discuss the types of marketing they plan to use in an upcoming campaign.

10 Types of Marketing to Get Your Business Noticed

Explore different types of marketing and how to use them to promote your business. From social media to content marketing, discover strategies to reach your target audience.

November 6, 2024

Article

Learn more about marketing

Status: [object Object]

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
37K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Unilever

Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Performance Reporting, Search Engine Optimization, Marketing Planning, Predictive Analytics, MarTech

4.7
Rating, 4.7 out of 5 stars
199 reviews

Beginner · Professional Certificate · 3 - 6 Months

[Featured Image] A marketing automation specialist is having a meeting with a team member about her tasks on a project.

Marketing Automation Specialist Career Guide

Marketing automation specialists are key players in a business’s marketing strategy. Discover the skills and education needed for this role, as well as their average salary and how to start a career in the field.

October 28, 2024

Article

[Featured Image] A search engine marketing team huddles around a crowded conference table to discuss their next campaign.

Search Engine Marketing: SEM Basics for Beginners

Explore search engine marketing (SEM) and how this internet marketing strategy helps marketing professionals drive qualified web traffic and convert viewers to customers. Discover the benefits of SEM and real examples of SEM at work.

October 25, 2024

Article

[Featured Image] After achieving her seo certification, a smiling content marketer works on search engine optimization on her laptop in an office at her job.

SEO Certification: What It Is and How It Is Beneficial

Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan. Plus, learn what an SEO certification is and how it can help you.

October 23, 2024

Article

[Featured Image] A marketing team made up of a mix of men and women discuss their funnel marketing strategies, with one man pointing to a whiteboard while his colleagues watch.

What Is Funnel Marketing?

Funnel marketing is a marketing strategy that designates stages of the customer’s journey from first hearing about a product to making a purchase. Learn what funnel marketing is and how to implement this approach in your marketing efforts.

October 21, 2024

Article

[Featured Image] A smiling group of friends have a lively conversation about the benefits of social proof in their personal and professional lives.

What Is Social Proof and How to Use It?

Discover a common psychological phenomenon that guides our actions and decisions called social proof. Learn more about social proof, its uses in marketing, and how to integrate it into your marketing strategies.

October 21, 2024

Article

[Featured Image] In an office setting, a woman wearing a black and white dress stands at the end of a table and speaks to her marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 21, 2024

Article

[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 17, 2024

Article

[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.

Marketing vs. Advertising: Job Roles, Differences, and Salaries

Marketing and advertising have similar promotional goals, but you execute them in different ways. Take a closer look at the difference between the two topics and their careers.

October 17, 2024

Article

[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.

What Is SaaS Marketing?

SaaS marketing focuses on promoting software as a service (SaaS). Read on to learn more about this niche marketing field.

October 8, 2024

Article

A woman works on her Google Ads campaign on a laptop while sitting at a table by a window.

How to Bulk Add UTM Parameters to Google Ads

UTM parameters are an effective way of tracking the success of your Google Ads campaign performance. Learn how to bulk add them to your ads.

October 30, 2024

Article

[Featured Image] A marketing automation specialist is having a meeting with a team member about her tasks on a project.

Marketing Automation Specialist Career Guide

Marketing automation specialists are key players in a business’s marketing strategy. Discover the skills and education needed for this role, as well as their average salary and how to start a career in the field.

October 28, 2024

Article

[Featured Image] A search engine marketing team huddles around a crowded conference table to discuss their next campaign.

Search Engine Marketing: SEM Basics for Beginners

Explore search engine marketing (SEM) and how this internet marketing strategy helps marketing professionals drive qualified web traffic and convert viewers to customers. Discover the benefits of SEM and real examples of SEM at work.

October 25, 2024

Article

[Featured Image] After achieving her seo certification, a smiling content marketer works on search engine optimization on her laptop in an office at her job.

SEO Certification: What It Is and How It Is Beneficial

Explore what search engine optimization, or SEO, is and why it needs to be part of your digital marketing plan. Plus, learn what an SEO certification is and how it can help you.

October 23, 2024

Article

[Featured Image] A marketing team made up of a mix of men and women discuss their funnel marketing strategies, with one man pointing to a whiteboard while his colleagues watch.

What Is Funnel Marketing?

Funnel marketing is a marketing strategy that designates stages of the customer’s journey from first hearing about a product to making a purchase. Learn what funnel marketing is and how to implement this approach in your marketing efforts.

October 21, 2024

Article

[Featured Image] A smiling group of friends have a lively conversation about the benefits of social proof in their personal and professional lives.

What Is Social Proof and How to Use It?

Discover a common psychological phenomenon that guides our actions and decisions called social proof. Learn more about social proof, its uses in marketing, and how to integrate it into your marketing strategies.

October 21, 2024

Article

[Featured Image] In an office setting, a woman wearing a black and white dress stands at the end of a table and speaks to her marketing team of four other people about outbound marketing.

What is Outbound Marketing?

Outbound marketing focuses on reaching potential customers through direct methods like ads, cold calls, and mail. Learn how it differs from inbound strategies and how to use it to increase engagement and generate interest in your products or services.

October 21, 2024

Article

[Featured Image] A happy growth marketer and her team discuss their growth marketing strategy as they look over data on paper and a computer screen.

What Is Growth Marketing?

Discover how to tap into the potential of growth marketing and go beyond traditional campaigns to analyze customer data at every stage of the sales funnel. Plus, learn about how to pursue a career as a growth marketing manager.

October 17, 2024

Article

[Featured Image] A marketer stands in front of a white board demonstrating the differences between marketing and advertising plans for a product launch.

Marketing vs. Advertising: Job Roles, Differences, and Salaries

Marketing and advertising have similar promotional goals, but you execute them in different ways. Take a closer look at the difference between the two topics and their careers.

October 17, 2024

Article

[Featured Image] An SaaS marketing saleswoman demonstrates an SaaS program to a medical professional on a laptop in a hospital setting.

What Is SaaS Marketing?

SaaS marketing focuses on promoting software as a service (SaaS). Read on to learn more about this niche marketing field.

October 8, 2024

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)

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