How to Become a Social Media Manager [VIDEO]

Written by Coursera Staff • Updated on

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

[Video thumbnail] How to Become a Social Media Manager

If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, a career as a social media manager may be right for you. The video covers the following topics:

  • The value of social media in marketing

  • Responsibilities of a social media manager

  • How to excel as a social media manager

  • Social media management is a growing field

  • Paths to becoming a social media manager

Start learning and building your skills in social media management on Coursera!

Meta

professional certificate

Meta Social Media Marketing

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

4.8

(19,487 ratings)

477,346 already enrolled

Beginner level

Average time: 5 month(s)

Learn at your own pace

Skills you'll build:

Digital Marketing, Performance Advertising, Generative AI in Social Media Marketing, Social Media Marketing, Content Marketing, Brand Management, Marketing, Social Media Marketing Strategy, Entrepreneurship, Advertising, Communication, Social Media, Campaign Management, Research and Design, Ad Management, Sales, Meta Ads Manager, Meta advertising, Leadership and Management, content management, Planning, Content Development, Strategy and Operations, Marketing Content Development, Creativity, Marketing Strategy, Ads Manager, Digital Analytics, Marketing Optimization, Data Analysis, Probability & Statistics, General Statistics, Business Analysis

Coursera Plus
Build job-ready skills with a Coursera Plus subscription
  • Get access to 10,000+ learning programs from world-class universities and companies, including Google, Yale, Salesforce, and more
  • Try different courses and find your best fit at no additional cost
  • Earn certificates for learning programs you complete
  • A subscription price of $59/month, cancel anytime

Updated on
Written by:

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Advance in your career with recognized credentials across levels.

Subscribe to earn unlimited certificates and build job-ready skills from top organizations.