How to Become a Social Media Manager [VIDEO]

Written by Coursera Staff • Updated on

Today, we're exploring what it takes to become a social media manager. If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, this might be the perfect career for you.

[Video thumbnail] How to Become a Social Media Manager

If you have a knack for storytelling, a keen eye for design, and the ability to analyze audience engagement, a career as a social media manager may be right for you. The video covers the following topics:

  • The value of social media in marketing

  • Responsibilities of a social media manager

  • How to excel as a social media manager

  • Social media management is a growing field

  • Paths to becoming a social media manager

Start learning and building your skills in social media management on Coursera!

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Meta Social Media Marketing

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Instagram, Social Media, Social Media Management, Online Advertising, Campaign Management, Performance Analysis, Marketing, Social Media Campaigns, Marketing Analytics, Target Audience, Presentations, Marketing Effectiveness, Marketing Budgets, Social Media Marketing, Digital Marketing, Content Creation, Key Performance Indicators (KPIs), Brand Management, Social Media Strategy, Paid media, Digital Advertising, Facebook, Return On Investment, Goal Setting, Advertising Campaigns, Communication, Data Analysis, A/B Testing, Data Presentation, Statistical Reporting, Data Collection, Social Media Content, Advertising, Marketing Materials, Copywriting, Information Privacy, Customer Analysis, Marketing Strategies, Marketing Channel, Content Management, Branding, Content Performance Analysis, Generative AI Agents, Customer Engagement, Content Marketing, Budget Management, Bidding, System Requirements, Analysis, Project Closure

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