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    Results for "pricing strategy"

    • UBITS

      Los pilares de la negociación

      Skills you'll gain: Negotiation, Influencing, Persuasive Communication, Communication, Collaboration, Relationship Building, Decision Making, Active Listening, Self-Awareness, Continuous Improvement Process

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Instructor Network

      Sales Analysis with Claude

      Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Forecasting, Market Trend

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Abrechnung und Zahlung auf Pinterest

      Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising, Payment Processing, Paid media, Payment Systems, Business Marketing

      Intermediate · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Design corporate presentations with Piktochart

      Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Data Sharing, Sales Presentations, Developing Training Materials, Company, Product, and Service Knowledge

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New

      Simplilearn

      Project Management Tools Techniques and Agile Frameworks

      Skills you'll gain: Project Management, Risk Management, Project Planning, Agile Project Management, Cost Management, Project Management Office (PMO), Scope Management, Team Leadership, Project Estimation, Earned Value Management, Requirements Management, Organizational Structure, Scheduling, Quality Management, Microsoft Excel

      Beginner · Course · 1 - 4 Weeks

    • LearnQuest

      Advanced Techniques for Implementing Security Services

      Skills you'll gain: Remote Access Systems, Security Management, Data Security, Cybersecurity, Security Controls, Vulnerability Management, Computer Security Awareness Training, Security Strategy, Incident Response, Continuous Monitoring, Human Factors (Security), General Data Protection Regulation (GDPR), Information Privacy, System Implementation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      University of Virginia Darden School Foundation

      디지털 전환 입문과정 [파트 1]

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Innovation, Business Intelligence, Business Leadership, Market Dynamics, Business Economics, Organizational Change, Data-Driven Decision-Making, Automation, Emerging Technologies, AI Personalization

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free

      Coursera Instructor Network

      OpenAI ChatGPT: Enterprise Solutions Unleashed

      Skills you'll gain: ChatGPT, Data Analysis, OpenAI, Data-Driven Decision-Making, Generative AI, Analytics, Content Creation, Prompt Engineering, Artificial Intelligence, Business Intelligence, Strategic Thinking, Customer Support, Technology Strategies, Customer experience improvement, Operational Efficiency, Customer Service

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Richte dein Budget und deine Werbung auf Facebook ein

      Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Content Performance Analysis, Customer Insights

      Intermediate · Guided Project · Less Than 2 Hours

    • Banco Interamericano de Desarrollo

      Agua 2.0: empresas eficientes para el siglo XXI

      Skills you'll gain: Water Resources, Sanitation, Governance, Environment and Resource Management, Entrepreneurship, Corporate Sustainability, Business Process Management, Innovation, Business Management, Business Strategies, Organizational Strategy, Process Improvement, Operational Efficiency, Technical Standard

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      Erstelle digitale Produkte in Visme

      Skills you'll gain: Logo Design, Digital Design, Graphic Design, Design Software, Branding, Digital Publishing, Data Visualization, Creative Design, Presentations, Project Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New

      Zoho Corporation

      Fundamental Sales Concepts — An Overview

      Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, B2B Sales

      Beginner · Course · 1 - 3 Months

    Searches related to pricing strategy

    pricing strategy optimization
    pricing strategy in practice
    customer value in pricing strategy
    cost and economics in pricing strategy
    market and competition in pricing strategy
    hospitality pricing strategies and distribution channels
    ‎ استراتيجيات التسعير | pricing strategies ‎
    1…194195196…217

    In summary, here are 10 of our most popular pricing strategy courses

    • Los pilares de la negociación: UBITS
    • Sales Analysis with Claude : Coursera Instructor Network
    • Abrechnung und Zahlung auf Pinterest: Coursera Project Network
    • Design corporate presentations with Piktochart: Coursera Project Network
    • Project Management Tools Techniques and Agile Frameworks: Simplilearn
    • Advanced Techniques for Implementing Security Services: LearnQuest
    • 디지털 전환 입문과정 [파트 1]: University of Virginia Darden School Foundation
    • OpenAI ChatGPT: Enterprise Solutions Unleashed: Coursera Instructor Network
    • Richte dein Budget und deine Werbung auf Facebook ein: Coursera Project Network
    • Agua 2.0: empresas eficientes para el siglo XXI: Banco Interamericano de Desarrollo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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