Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
46credentials
1online degree
157courses

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Find the best Digital Marketing course for your goals

  • Status: Preview

    Skills you'll gain: Digital Communications, Emerging Technologies, Digital Transformation, Communication, Safety and Security, Persona (User Experience), Digital Content, Technology Solutions, Technology Strategies, Law, Regulation, and Compliance, Human Computer Interaction, Digital Marketing, Cybersecurity, Artificial Intelligence, Identity and Access Management, Competitive Intelligence, Cultural Diversity, Innovation, Culture, Intellectual Property

  • Status: Free Trial

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Productivity, Financial Statements, Financial Acumen, Relationship Management, User Research, Microsoft Excel, Marketing Strategies, Customer Insights, Content Marketing, Financial Analysis, Email Marketing, Branding, Market Research, Social Media Strategy, Digital Marketing, Data Visualization

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Digital Transformation, Innovation, Talent Management, Process Management, Organizational Change, Business Technologies, Change Management, Digital Marketing, Operational Efficiency, Business Strategies, Sales Strategy, E-Commerce, Emerging Technologies, Leadership

  • Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing

  • Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Infographics, Presentations, Data Visualization, Graphic and Visual Design, Marketing Communications, Digital Marketing

  • Skills you'll gain: Dashboard, Cloud Applications, Social Media Management, Social Media Content, Social Media, Web Applications, User Accounts, Marketing Communications, Digital Marketing

  • Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, User Accounts

  • Coursera Project Network

    Skills you'll gain: Pinterest, Content Creation, Business Intelligence, Social Media, Brand Awareness, Social Media Content, User Accounts, Account Management, Graphic Design, Digital Marketing

  • Status: Preview

    Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

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Leading partners

  • University of Illinois Urbana-Champaign
  • Fundação Instituto de Administração
  • Simplilearn
  • Google
  • Meta
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • University of Colorado Boulder