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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Macquarie University

      Supply chain management: Be global

      Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Strategic Sourcing, Transportation, Supply Chain, and Logistics, Procurement, Logistics Management, Supplier Management, Corporate Sustainability, Risk Management, Business Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      349 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Sustainable Neighborhoods

      Skills you'll gain: Land Development, Landscape Architecture, Architectural Design, Environment, Community Development, Public Works, Building Design, Environment and Resource Management, Environmental Issue, Geographic Information Systems, Economic Development, Diversity Equity and Inclusion Initiatives, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Technology Strategy: Creative Destruction

      Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Technical Management, Business Transformation, Organizational Strategy, Business Strategy, Market Dynamics, Emerging Technologies, Competitive Analysis, Network Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      Illinois Tech

      Building with Code: Programming Fundamentals and Open Source

      Skills you'll gain: Open Source Technology, Package and Software Management, Web Development, Linux, Shell Script, Database Design, Relational Databases, Web Applications, Web Development Tools, Test Driven Development (TDD), Python Programming, Linux Administration, Databases, Object Oriented Programming (OOP), Full-Stack Web Development, Application Deployment, Bash (Scripting Language), Scripting Languages, Computer Programming, Development Testing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      GenAI for Execs & Business Leaders: Formulate Your Use Case

      Skills you'll gain: Prompt Engineering, Risk Mitigation, Risk Analysis, Feasibility Studies, Brainstorming, Generative AI Agents, Business Priorities, Goal Setting, Business Solutions, Ideation, Innovation, Strategic Decision-Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Supply Chain Optimization

      Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Management, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Cost Reduction, Simulation and Simulation Software, Mathematical Modeling, Probability Distribution

      4.4
      Rating, 4.4 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Multichannel Marketing - Email, Content and Mobile Marketing

      Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Customer Retention, HubSpot CRM, Marketing Strategies, Web Content, Content Creation, Marketing Automation, Newsletters, Marketing, Digital Marketing, Growth Strategies, A/B Testing, Customer Relationship Management, Customer Acquisition Management, UI/UX Strategy, Digital Advertising, Online Advertising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      S

      SkillUp EdTech

      Enterprise Data Integration, Governance and Architecture

      Skills you'll gain: Data Security, Data Migration, Data Governance, Extract, Transform, Load, Cloud Storage, Data Management, Data Integration, Data Architecture, Enterprise Architecture, Data Storage, Data Modeling, Data Quality, Personally Identifiable Information, Incident Response, Security Controls, Data Infrastructure, Security Strategy, Data Warehousing, Threat Management, Threat Detection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      32 reviews

      Advanced · Specialization · 1 - 3 Months

    • L

      LearnQuest

      Foundations of Computer Science

      Skills you'll gain: Visual Basic (Programming Language), Database Management, System Software, Databases, Relational Databases, Algorithms, Computer Architecture, Network Security, Computer Hardware, SQL, Computer Science, Computer Networking, Computer Programming, Network Protocols, Programming Principles, Software Development, Automation, Analysis, Cloud Computing, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      111 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Generative AI: Governance, Policy, and Emerging Regulation

      Skills you'll gain: Governance, Data Management, Compliance Management, Generative AI, Regulatory Compliance, Artificial Intelligence, Stakeholder Management, Technology Strategies, Cost Benefit Analysis, Organizational Strategy, Risk Management, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      33 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Dubai College of Tourism

      Travel Agency Operations

      Skills you'll gain: Booking (Sales), Travel Arrangements, Selling Techniques, Sales, Hospitality, Client Services, Office Procedures, Financial Analysis, Workflow Management, Proposal Development, Document Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Strategic Digital Marketing Channels - SEO & SEM

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Customer Retention, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Digital Marketing, Paid media, Growth Strategies, Campaign Management, Customer Acquisition Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Keyword Research, Digital Advertising, Marketing Strategy and Techniques

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…232233234…691

    In summary, here are 10 of our most popular brand management courses

    • Supply chain management: Be global: Macquarie University
    • Sustainable Neighborhoods: Johns Hopkins University
    • Technology Strategy: Creative Destruction: University of Illinois Urbana-Champaign
    • Building with Code: Programming Fundamentals and Open Source: Illinois Tech
    • GenAI for Execs & Business Leaders: Formulate Your Use Case: IBM
    • Supply Chain Optimization: University of California, Irvine
    • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
    • Enterprise Data Integration, Governance and Architecture: SkillUp EdTech
    • Foundations of Computer Science: LearnQuest
    • Generative AI: Governance, Policy, and Emerging Regulation: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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