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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      F

      Fundação Lemann

      Fundamentos do Google para o Ensino

      Skills you'll gain: Education Software and Technology, Google Workspace, Collaborative Software, Gmail, Document Management, Spreadsheet Software, Learning Management Systems, Cloud Storage, Geospatial Information and Technology, File Management, Data Sharing, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      224 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Legal Aspects of Entrepreneurship

      Skills you'll gain: Intellectual Property, Commercial Laws, Risk Management, Business Risk Management, Entrepreneurship, Entrepreneurial Finance, Vendor Contracts, Legal Risk, Law, Regulation, and Compliance, Contract Negotiation, Contract Management, Contract Review, Business, Legal Strategy, Labor Law, Business Management, Business Planning, Business Strategy, Innovation, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      246 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Python for Finance: Beta and Capital Asset Pricing Model

      Skills you'll gain: Portfolio Management, Plotly, Data Visualization, Investment Management, Financial Analysis, Statistical Analysis, Financial Data, Risk Modeling, Market Data, Finance, Equities, Data Analysis, Pandas (Python Package), Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      44 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      S

      SkillUp EdTech

      Generative AI: A Game Changer for Program Managers

      Skills you'll gain: Program Management, Generative AI Agents, Risk Management, Project Management Institute (PMI) Methodology, Strategic Decision-Making, Business Risk Management, Project Management Life Cycle, Stakeholder Management, Project Management, Organizational Strategy, Business Ethics, Stakeholder Communications, Data-Driven Decision-Making, Requirements Analysis, Governance, Benefits Administration

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Nouveaux modèles économiques des associations

      Skills you'll gain: Business Transformation, Business Modeling, Socioeconomics, Strategic Partnership, Fundraising and Crowdsourcing, Resource Management, Innovation, Economics, Stakeholder Engagement, Human Resources

      4.6
      Rating, 4.6 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Battery Comparison, Manufacturing, and Packaging

      Skills you'll gain: Electrical Systems, Basic Electrical Systems, Manufacturing and Production, Manufacturing Processes, Equipment Design, Production Process, Electronic Components, Energy and Utilities, Thermal Management, Manufacturing Operations, Electrical Safety, Safety Assurance, Quality Assurance, Performance Testing, Chemistry, Environmental Issue

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      F

      Fundação Lemann

      Gestão para a Aprendizagem: Módulo Gestão Estratégica

      Skills you'll gain: Planning, Strategic Leadership, Organizational Strategy, Action Oriented, Leadership and Management, Quality Assessment, Quality Improvement, Organizational Effectiveness, Analysis, Needs Assessment, Community Development, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      145 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Power Skills Essentials for Leading Project Teams

      Skills you'll gain: Self-Awareness, Emotional Intelligence, Goal Setting, Personal Development, Professional Development, Leadership Development, Stress Management, Problem Solving, Leadership and Management, Social Skills, Empathy, Leadership, Team Building, Conflict Management, People Management, Resilience, Teamwork, Decision Making, Adaptability, Dealing With Ambiguity

      Beginner · Specialization · 3 - 6 Months

    • A

      Alfaisal University | KLD

      مهارات إدارة المواهب | Talent Management Skills

      Skills you'll gain: Talent Management, Human Capital, People Management, Human Resources Management and Planning, People Development, Talent Acquisition, Employee Performance Management, Recruitment

      4.9
      Rating, 4.9 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Interacting with the System and Managing Memory

      Skills you'll gain: Maintainability, Program Development, C (Programming Language), Software Engineering, System Programming, Programming Principles, Software Development, Simulations, Command-Line Interface, Operating Systems, User Interface (UI), Data Structures, Debugging, Data Import/Export, File Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • É

      École Polytechnique

      Digital business - Act on the digital world

      Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      CertNexus

      Turn Ethical Frameworks into Actionable Steps

      Skills you'll gain: Data Ethics, Business Ethics, Strategic Thinking, Ethical Standards And Conduct, Regulatory Compliance, Analytical Skills, Information Technology, Compliance Management, Decision Making, Personally Identifiable Information, Artificial Intelligence, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      152 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
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    1…288289290…685

    In summary, here are 10 of our most popular brand management courses

    • Fundamentos do Google para o Ensino: Fundação Lemann
    • Legal Aspects of Entrepreneurship: University of Maryland, College Park
    • Python for Finance: Beta and Capital Asset Pricing Model: Coursera Project Network
    • Generative AI: A Game Changer for Program Managers: SkillUp EdTech
    • Nouveaux modèles économiques des associations: ESSEC Business School
    • Battery Comparison, Manufacturing, and Packaging: Arizona State University
    • Gestão para a Aprendizagem: Módulo Gestão Estratégica: Fundação Lemann
    • Power Skills Essentials for Leading Project Teams: University of Maryland, College Park
    • مهارات إدارة المواهب | Talent Management Skills: Alfaisal University | KLD
    • Interacting with the System and Managing Memory: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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