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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      M

      Microsoft

      PMP Application Process and Practice Exam

      Skills you'll gain: Project Management Institute (PMI) Methodology, Project Risk Management, Project Management, Project Planning, Stakeholder Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      External Communications Channels

      Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media, Stakeholder Communications, Customer Communications Management, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      Interactive Brokers

      Investing using Value, Growth, Momentum and Economics

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Investments, Supply And Demand, Real Estate, Income Statement, Balance Sheet, Risk Management, Property and Real Estate, Market Dynamics, Market Trend, Portfolio Management, Growth Strategies, Consumer Behaviour, Business Economics, Economics, Business Valuation, Financial Trading, Technical Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Маркетинг в цифровом мире

      Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, Customer Engagement, E-Commerce, Price Negotiation, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Implementación del Marketing Mix Proyecto Capstone

      Skills you'll gain: Marketing Management, Marketing Communications, Peer Review, Presentations, Strategic Marketing, Marketing, Brand Management, Marketing Strategies, Product Management, Marketing Channel, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Davis

      Major and Principal Gifts

      Skills you'll gain: Proposal Writing, Fundraising, Prospecting and Qualification, Business Writing, Stakeholder Management, Negotiation, Compliance Reporting, Relationship Building, Communication Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The World Bank Group

      Bajemos la temperatura: De la ciencia climática a la acción

      Skills you'll gain: Resilience, Environment, Environmental Resource Management, Environmental Policy, Water Resources, Scientific Methods, Adaptability, Environmental Science, Collaboration, Action Oriented, Energy and Utilities, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      246 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Geneva

      Gestion et Politique de l'eau

      Skills you'll gain: Water Resources, Environment and Resource Management, Natural Resource Management, Environmental Policy, Governance, Conflict Management, Energy and Utilities, Environmental Laws, Community Development, International Relations

      4.6
      Rating, 4.6 out of 5 stars
      ·
      245 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      B

      Board Infinity

      Mastering Product Management Interviews: A Strategic Guide

      Skills you'll gain: Technical Product Management, Product Management, Design Thinking, Product Development, Product Roadmaps, Go To Market Strategy, Product Lifecycle Management, Agile Methodology, Market Analysis, Stakeholder Management, Product Design, New Product Development, Interviewing Skills, Storytelling, Product Strategy, Cross-Functional Collaboration, User Story, Data Visualization Software, Estimation, Competitive Analysis

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Kit básico (para evitar los errores más frecuentes) de finanzas

      Skills you'll gain: Risk Management, Behavioral Economics, Loans, Financial Planning, Finance, Budgeting, Wealth Management, Consumer Behaviour, Human Capital, Psychology, Safety and Security, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Facebook Business Page

      Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Administrative Support, Customer Communications Management, Content Development and Management, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      106 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Blended Language Learning: Design and Practice for Teachers

      Skills you'll gain: Blended Learning, Course Development, Web Content Accessibility Guidelines, Education Software and Technology, Learning Management Systems, Language Learning, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…290291292…684

    In summary, here are 10 of our most popular brand management courses

    • PMP Application Process and Practice Exam: Microsoft
    • External Communications Channels: University of California, Irvine
    • Investing using Value, Growth, Momentum and Economics: Interactive Brokers
    • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
    • Implementación del Marketing Mix Proyecto Capstone: IE Business School
    • Major and Principal Gifts: University of California, Davis
    • Bajemos la temperatura: De la ciencia climática a la acción: The World Bank Group
    • Gestion et Politique de l'eau : University of Geneva
    • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
    • Kit básico (para evitar los errores más frecuentes) de finanzas: Universitat Autònoma de Barcelona

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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