The language used throughout the course, in both instruction and assessments.

Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Generative AI Agents, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, AI Product Strategy, Keyword Research, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, ChatGPT, Digital Advertising, Email Marketing, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Social Media Marketing, Copywriting, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Machine Learning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Keyword Research, Content Marketing, Strategic Marketing, Brand Marketing
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Customer Relationship Building, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Email Marketing, Marketing Collateral, Responsible AI
Intermediate · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Blogs, Performance Analysis, Social Media Marketing, Content Creation, WordPress, Promotional Strategies, Content Marketing, Content Management Systems, Email Marketing, Workflow Management, Content Management, Calendar Management, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising
Beginner · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection
Beginner · Course · 1 - 4 Weeks
Gain the knowledge and skills you need to advance.

This role has a $67,968 median salary ¹.

A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.
This role has a $67,968 median salary ¹.
Offered by




Build toward a degree
Professional Certificate

Course
University of Illinois Urbana-Champaign
Specialization

Specialization

Build toward a degree
Professional Certificate

Specialization

Vanderbilt University
Specialization

Course

SkillsBooster Academy
Course

Professional Certificate

Course

Course