• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Emprender en Web3

    Skills you'll gain: Governance, Blockchain, Entrepreneurship, Risk Management, Team Building, Legal Risk, Business Strategy, Fundraising, Virtual Teams, New Product Development, FinTech, Technical Management, Project Finance

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Análise de oportunidade de Blockchain

    Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Competitive Analysis, Business Modeling, Proposal Development, Value Propositions, Target Audience, Presentations

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer des visuels Twitter pour entreprises avec PicMonkey

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Content Marketing, Customer Engagement, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IESE Business School

    Design Thinking

    Skills you'll gain: Design Thinking, Ideation, User Research, Culture Transformation, Creative Problem-Solving, Qualitative Research, Problem Solving, Brainstorming, Human Centered Design, Solution Design, Creative Thinking, Organizational Change, User Experience, Customer experience improvement, Innovation, Empathy, Strategic Thinking, Systems Thinking, Thought Leadership, Leadership

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook

    Skills you'll gain: Facebook, Promotional Strategies, Marketing Strategies, Product Promotion, Driving engagement, Social Media, Social Media Marketing, Digital Assets, E-Commerce, Business Process Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Using Design to Generate Innovative Business Solutions

    Skills you'll gain: Design Thinking, Sustainable Business, Business Solutions, Business Modeling, Growth Strategies, Innovation, Design, Value Propositions, User Experience, Sales Process, Prototyping, Customer experience improvement, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Pipelines, Sales Process, Sales Management, Generative AI, AI Enablement, OpenAI, ChatGPT, Customer Relationship Management (CRM) Software, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    The Beginner’s Guide to Business Negotiation

    Skills you'll gain: Negotiation, Contract Negotiation, Influencing, Communication, Relationship Building, Persuasive Communication, Interpersonal Communications, Rapport Building, Verbal Communication Skills, Collaboration, Personal Attributes, Active Listening, Goal Setting, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    RH, Dados e Inteligência Artificial

    Skills you'll gain: People Analytics, HR Tech, Deep Learning, Digital Transformation, Human Resource Strategy, Machine Learning, Human Resources, Artificial Neural Networks, Artificial Intelligence, Data-Driven Decision-Making, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Analysis, Performance Measurement, Customer Analysis, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Facebook Communities: Maximize Interaction

    Skills you'll gain: Facebook, Drive Engagement, Social Media Management, Social Media Content, Community Development, Discussion Facilitation, Content Strategy

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy capstone project
retail marketing strategy
the "who" of the marketing strategy:segmentation & targeting
influencer marketing strategy
fundamentals of marketing strategy
1…312313314…362

In summary, here are 10 of our most popular marketing strategy courses

  • Gestión de productos digitales: Fundamentos modernos: University of Virginia
  • Emprender en Web3: Universidad Austral
  • Análise de oportunidade de Blockchain: INSEAD
  • Créer des visuels Twitter pour entreprises avec PicMonkey: Coursera
  • Design Thinking: IESE Business School
  • Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook: Coursera
  • Using Design to Generate Innovative Business Solutions: Parsons School of Design, The New School
  • GenAI for Lead Scoring and Identification: Coursera
  • The Beginner’s Guide to Business Negotiation : Coursera
  • RH, Dados e Inteligência Artificial: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok