• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      AI-powered Customer Intelligence with Microsoft Copilot

      Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Sales Enablement, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Design, Marketing Automation, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Teach English Now! Lesson Design and Assessment

      Skills you'll gain: Oral Expression, Design Elements And Principles, Design Strategies, English Language, Language Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Copywriting for Digital Marketing Success

      Skills you'll gain: Keyword Research, Content Strategy, Copywriting, Search Engine Optimization, Web Analytics and SEO, Web Content, Blogs, Content Performance Analysis, Content Management, Writing, Content Creation, Editing, Marketing Psychology

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Planning: Manage Content Like a Pro

      Skills you'll gain: TikTok, Content Strategy, Content Marketing, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities, Trend Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Pennsylvania

      Creativity In Business and Other Disciplines

      Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Emerging Technologies, Consumer Behaviour, Experimentation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Hands-On Python Challenge: TrendWave Media

      Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Storytelling, Technical Documentation, Data Science, Version Control, Data Analysis, Data Cleansing, Analytical Skills, Analytics, Project Planning, Git (Version Control System)

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Organizational Strategy, Persuasive Communication, Verbal Communication Skills, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Leadership in Transitions: Competences in Just Transitions

      Skills you'll gain: Collaboration, Energy and Utilities, Environment, Change Management, Corporate Sustainability

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Business English for Non-Native Speakers

      Skills you'll gain: Business Writing, Sales Presentation, Business Correspondence, Interviewing Skills, Business Communication, Business Ethics, Data Visualization, English Language, Oral Expression, Presentations, Target Audience, Report Writing, Writing, Business Analysis, Analysis, Communication Strategies, Verbal Communication Skills, Intercultural Competence, Public Speaking, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of the Arts London

      Creative AI: Images and Media

      Skills you'll gain: Generative AI, Image Analysis, Data Ethics, Art History, Artificial Intelligence, Computer Vision, Aesthetics, Creativity, Graphics Software, Prompt Engineering, Intellectual Property, Data Collection, Photography, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Growth: Boost Your Engagement

      Skills you'll gain: TikTok, Drive Engagement, Content Strategy, Social Media Management, Social Media Content, Strategic Partnership, Social Media Strategy, Content Management, Community Development, Content Creation, Calendar Management, Workflow Management, Scheduling

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…323334…405

    In summary, here are 10 of our most popular social media marketing courses

    • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
    • Teach English Now! Lesson Design and Assessment: Arizona State University
    • SEO Copywriting for Digital Marketing Success: Skillshare
    • TikTok Planning: Manage Content Like a Pro: Coursera
    • Creativity In Business and Other Disciplines: University of Pennsylvania
    • Hands-On Python Challenge: TrendWave Media: Coursera
    • Business Writing: University of Colorado Boulder
    • Leadership in Transitions: Competences in Just Transitions: Erasmus University Rotterdam
    • Business English for Non-Native Speakers: The Hong Kong University of Science and Technology
    • Getting Started in Google Analytics: Coursera Project Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok