What skills can I learn in social media marketing courses?

Social media marketing courses typically cover a broad range of essential skills including: Social media strategy and planning Creating and curating engaging content Utilizing platforms like Meta, Instagram, X, and LinkedIn Digital advertising and promotions on social media Analytics and data analysis to measure campaign effectiveness SEO techniques for enhancing online visibility Community management and customer engagement strategies Crisis management and brand reputation monitoring

Do I need prior experience in marketing to start social media marketing courses?

No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels: Newcomers can start with the basics of social media platforms and simple content creation. Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data. Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.

What social media marketing certifications and credentials are available?

Social media marketing courses on Coursera offer various credential options: Certifications in comprehensive social media marketing Professional certificates from industry leaders Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.

What career opportunities are available with skills in social media marketing?

Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including: Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager SEO Specialist Community Manager Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.

How can I purchase social media marketing training courses for my team?

Looking to enhance your team's social media marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our social media marketing training options and make a purchase, please visit our Coursera for Teams page.

Best Social Media Marketing Courses & Certificates [2025]

Explore the Social Media Marketing Course Catalog

Status: AI skills
Meta
Meta Social Media Marketing
Skills you'll gain: Social Media Content, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Social Media Strategy, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Communication, Advertising Campaigns
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
21K reviews
Beginner · Professional Certificate · 3 - 6 Months
Northwestern University
Social Media Marketing
Skills you'll gain: Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Planning, Professional Networking, Performance Measurement
4.6
Rating, 4.6 out of 5 stars
5.5K reviews
Beginner · Specialization · 3 - 6 Months
Status: New AI skills
Adobe
Adobe Marketing Specialist
Skills you'll gain: Content Marketing, Promotional Strategies, Social Media Content, Target Audience, Marketing Channel, Digital Marketing, Marketing Communications, Content Creation, Generative AI, Design, Social Media Strategy, Design Elements And Principles, Typography, Social Media Marketing, Graphic and Visual Design, Marketing Strategies, MarTech, Adobe Creative Cloud, Data Integrity, Creativity
4.6
Rating, 4.6 out of 5 stars
471 reviews
Beginner · Professional Certificate · 3 - 6 Months
Meta
Introduction to Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing
4.8
Rating, 4.8 out of 5 stars
15K reviews
Beginner · Course · 1 - 3 Months
Status: New AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
37K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
University of California, Davis
The Strategy of Content Marketing
Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics
4.5
Rating, 4.5 out of 5 stars
5.1K reviews
Intermediate · Course · 1 - 3 Months
Meta
Social Media Management
Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Content Marketing, Instagram, Content Management, Brand Strategy, Brand Management, Facebook, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
5.5K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Increase Engagement to your Instagram Business Profile
Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling
4
Rating, 4 out of 5 stars
311 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Small Business Marketing Using Facebook
Skills you'll gain: Facebook, Marketing Analytics, Advertising, Social Media Content, Content Development and Management, Social Media Marketing, Marketing, Social Media, Scheduling, Target Audience, Social Media Management, Customer Engagement
4.6
Rating, 4.6 out of 5 stars
243 reviews
Mixed · Guided Project · Less Than 2 Hours
Digital Marketing Institute
Social Media Marketing in Practice
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Brand Awareness, B2B Sales, Professional Networking, Integrated Marketing Communications
4.5
Rating, 4.5 out of 5 stars
508 reviews
Beginner · Specialization · 3 - 6 Months
Coursera Project Network
Use Canva to Create Social Media Visuals for Business
Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Social Media Marketing, Instagram, Data Visualization, Brand Management
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Aptly
Crash Course on Social Media
Skills you'll gain: Target Audience, Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Advertising, Marketing, Marketing Strategies, Marketing Analytics, Digital Marketing, Content Strategy, Customer Engagement, Goal Setting
4.7
Rating, 4.7 out of 5 stars
28 reviews
Beginner · Course · 1 - 4 Weeks