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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Health Impacts of Chemicals in Consumer Products

      Skills you'll gain: Health Assessment, Chemistry, Risk Analysis, Pollution Prevention, Personal Care, Environmental Engineering, Product Lifecycle Management, Environmental Regulations, Environmental Science, Pharmacology, Child Health, Working With Children

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Innovation publique et pensée design, l'innovation sociale au service des territoires

      Skills you'll gain: Design Thinking, Human Centered Design, Ideation, Service Design, Innovation, User Experience Design, Public Administration, Public Policies, Creativity, Experimentation, User Research, Stakeholder Engagement, Qualitative Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      78 reviews

      Beginner · Course · 1 - 4 Weeks

    • O

      Oracle

      Oracle Cloud Infrastructure Data Foundations Associate

      Skills you'll gain: Oracle Cloud, Oracle Databases, Data Architecture, Database Architecture and Administration, Data Lakes, Database Development, Cloud Security, Data Migration, NoSQL, MySQL, Data Security, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Economics for Capital Markets

      Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Market Trend, Banking, Investment Management, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Macquarie University

      Повествование и влияние: Эффектная коммуникация

      Skills you'll gain: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Leadership, Communication, Meeting Facilitation, Stakeholder Communications, Verbal Communication Skills, Communication Strategies, Presentations, Non-Verbal Communication, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Learn to Code with Ruby

      Skills you'll gain: Object Oriented Design, Ruby (Programming Language), Object Oriented Programming (OOP), Software Design, Debugging, Unit Testing, Programming Principles, Computer Programming, Test Tools, Scripting Languages, File Management, Development Environment, Software Testing, Development Testing, Data Structures, Scripting, Program Development, Software Installation, Microsoft Windows, Mac OS

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      Introduction to Ethereum Blockchain

      Skills you'll gain: Blockchain, Development Environment, Software Development Tools, Application Deployment, Transaction Processing, Front-End Web Development, Application Development, Event-Driven Programming, Development Testing, Software Development, Cryptography, Javascript

      5
      Rating, 5 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IIT Bombay

      Design Thinking and Innovation

      Skills you'll gain: Design Thinking, User Research, Ideation, Prototyping, Human Centered Design, User Experience Design, Product Design, Innovation, Brainstorming, Creative Thinking, Empathy, User Feedback, Product Development, Customer experience improvement

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Marketing Automation, Marketing, AI Personalization, Marketing Strategies

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Neuroscience of Leading High-Performance Teams

      Skills you'll gain: Organizational Leadership, Team Motivation, Team Leadership, Initiative and Leadership, Leadership, Strategic Leadership, Team Management, Team Performance Management, Leadership and Management, Team Building, Drive Engagement, Storytelling, Employee Coaching, Team Oriented, Industrial and Organizational Psychology, Goal Setting, Employee Engagement, Influencing, Cross-Functional Collaboration, Neurology

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Systems Analysis

      Skills you'll gain: Systems Development Life Cycle, Systems Analysis, Requirements Analysis, Business Systems Analysis, Requirements Elicitation, Unified Modeling Language, Agile Methodology, User Requirements Documents, Process Design, Problem Management, Systems Thinking, Business Process, Information Technology, Information Systems

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Institute for the Future

      Life After COVID-19: Get Ready for our Post-Pandemic Future

      Skills you'll gain: Organizational Leadership, Visionary, Forecasting, Resilience, Risk Management, Organizational Change, Adaptability, Systems Thinking, Strategic Thinking, Innovation, Change Management, Trend Analysis, Social Justice, Creative Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…339340341…700

    In summary, here are 10 of our most popular brand management courses

    • Health Impacts of Chemicals in Consumer Products: University of Michigan
    • Innovation publique et pensée design, l'innovation sociale au service des territoires: ESSEC Business School
    • Oracle Cloud Infrastructure Data Foundations Associate: Oracle
    • Economics for Capital Markets: Corporate Finance Institute
    • Повествование и влияние: Эффектная коммуникация: Macquarie University
    • Learn to Code with Ruby: Packt
    • Introduction to Ethereum Blockchain: EDUCBA
    • Design Thinking and Innovation: IIT Bombay
    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • The Neuroscience of Leading High-Performance Teams: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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