• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Systems Science and Obesity

    Skills you'll gain: Systems Thinking, Epidemiology, Systems Analysis, Social Network Analysis, Simulations, Health Disparities, Network Analysis, Public Health, Policy Analysis, Social Determinants Of Health, Behavioral Health, Economics, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Economics and Game Theory for Decision Making

    Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Trastorno por Déficit de Atención con Hiperactividad (TDAH)

    Skills you'll gain: Autism Spectrum Disorders, Mental and Behavioral Health Specialties, Psychiatry, Mental Health Diseases and Disorders, Cognitive Behavioral Therapy, Child Development, Treatment Planning, Clinical Assessment, Patient Treatment, Behavior Management, Patient Evaluation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    224 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Mastering Luxury Hospitality: Fundamentals to Leadership

    Skills you'll gain: Hospitality Management, Guest Relations, Hospitality, Hotels and Accommodations, Customer Service, Leadership, Leadership Development, Personalized Service, Customer experience improvement, Property Management Systems, Customer Complaint Resolution, Operational Excellence, Customer Insights, Sustainability Standards, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Robotics with Webots

    Skills you'll gain: Robotics, Artificial Intelligence, Automation, Data Mapping, Graph Theory, Planning, Algorithms, Computer Programming, Computer Vision, Computer Science, Simulation and Simulation Software, Control Systems, Real-Time Operating Systems, Engineering, Data Structures, Python Programming, Simulations, Linear Algebra, Design

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Black-box and White-box Testing

    Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, White-Box Testing, Behavior-Driven Development, Code Coverage, Test Engineering, Acceptance Testing, Test Planning, Unit Testing, Functional Testing, Test Automation, JUnit, Java Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    115 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Economía y Finanzas de Empresas

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Business, Market Analysis, Public Policies, International Finance, Market Trend, Consumer Behaviour, Policy Analysis, Supply And Demand, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    373 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Diode - pn Junction and Metal Semiconductor Contact

    Skills you'll gain: Semiconductors, Electrical Engineering, Electronic Systems, Electronic Components, Electronic Hardware, Electronics, Materials science, Mathematical Modeling

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    293 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    FinTech Foundations and Overview

    Skills you'll gain: FinTech, Financial Services, Banking, Financial Regulation, Mobile Banking, Emerging Technologies, Technology Strategies, Payment Systems, Blockchain, Business Technologies, Consumer Lending, Entrepreneurship, Big Data, Market Trend, Innovation, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    585 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Cost Accounting: Decision Making

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Management, Strategic Decision-Making, Profit and Loss (P&L) Management, Product Assortment, Price Negotiation, Capacity Management, Decision Making, Forecasting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    Management Communication 管理沟通

    Skills you'll gain: Non-Verbal Communication, Business Communication, Organizational Effectiveness, Active Listening, Interviewing Skills, Public Speaking, Intercultural Competence, Cultural Sensitivity, Team Management, Negotiation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    162 reviews

    Mixed · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
introduction to consumer behavior
market research and consumer behavior (ie business school)
1…454647…99

In summary, here are 10 of our most popular consumer behavior courses

  • Systems Science and Obesity: Johns Hopkins University
  • Business Economics and Game Theory for Decision Making: Illinois Tech
  • Trastorno por Déficit de Atención con Hiperactividad (TDAH): Universidad de Palermo
  • Mastering Luxury Hospitality: Fundamentals to Leadership : EDHEC Business School
  • Introduction to Robotics with Webots: University of Colorado Boulder
  • Black-box and White-box Testing: University of Minnesota
  • Economía y Finanzas de Empresas: Universidad de Palermo
  • Diode - pn Junction and Metal Semiconductor Contact: University of Colorado Boulder
  • Xbox Product Manager: Xbox
  • FinTech Foundations and Overview: The Hong Kong University of Science and Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok