Consumer Behavior Courses
Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
Popular Consumer Behavior Courses and Certifications
Status: Free TrialIE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making
Status: PreviewCopenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection
Status: Free TrialJohns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making
Status: Free TrialUniversity of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Business Economics, Market Dynamics, Tax, Resource Allocation, Consumer Behaviour, Price Negotiation, Cost Management, Production Management
Status: NewSkills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity
Status: Free TrialSimplilearn
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management
What brings you to Coursera today?
Status: Free TrialUniversity of Pennsylvania
Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Retail Store Operations, Marketing Strategies, Customer Insights, Brand Loyalty, Merchandise Displays, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce
Status: Free TrialUniversity of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Status: PreviewFractal Analytics
Skills you'll gain: Case Studies, Decision Making, Behavioral Economics, Human Development, Emotional Intelligence, Psychology, Critical Thinking, Culture, Empathy, Communication
Status: Free TrialCoursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service
Status: PreviewDuke University
Skills you'll gain: Behavioral Economics, Decision Making, Financial Planning, Finance, Consumer Behaviour, Financial Analysis, Economics, Psychology, Probability & Statistics, Risk Analysis
Status: Free TrialAmerican Psychological Association
Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies
In summary, here are 10 of our most popular consumer behavior courses
- Market Research and Consumer Behavior:Â IE Business School
- An Introduction to Consumer Neuroscience & Neuromarketing :Â Copenhagen Business School
- Neuromarketing:Â Johns Hopkins University
- Firm Level Economics: Consumer and Producer Behavior:Â University of Illinois Urbana-Champaign
- Foundations of Sales Psychology and Buyer Behavior:Â LearnQuest
- Social Media Marketing and Brand Advocacy:Â Simplilearn
- Retail Marketing Strategy:Â University of Pennsylvania
- Sustainable Marketing and Consumer Trends:Â University of Colorado Boulder
- Behavior Architecture - Understanding Human Behavior :Â Fractal Analytics
- Improving Customer Retention:Â Coursera
