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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Investment Management

      Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Investment Management, Financial Market, Business Risk Management, Capital Markets, Risk Analysis, Asset Management, Performance Measurement, Investments, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Equities, Finance, Performance Analysis, Financial Policy, FinTech, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      AI Product Management

      Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Data Processing, Personally Identifiable Information

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM IT Project Manager

      Skills you'll gain: Stakeholder Engagement, Software Development Life Cycle, Software Architecture, Agile Software Development, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Software Design, Kanban Principles, Project Schedules, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Demand Planning, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Marketing Channel, Business Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IIMA - IIM Ahmedabad

      Leadership Skills

      Skills you'll gain: Leadership, Organizational Leadership, Team Leadership, Change Management, Leadership and Management, Business Leadership, Business Ethics, Self-Awareness, Culture Transformation, Personal Development, Decision Making, Emotional Intelligence, Influencing, Empowerment, Communication, Relationship Building

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Structure, Project Management, Organizational Change, Program Management, Project Closure, Agile Methodology, Project Planning, Waterfall Methodology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      95K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, OpenAI, Technical Product Management, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, New Product Development, Product Strategy, Microsoft Copilot, Large Language Modeling, Technical Communication, Program Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Conflict Management

      Skills you'll gain: Conflict Management, Active Listening, Intercultural Competence, Cultural Diversity, Social Skills, Interpersonal Communications, Communication Strategies, Mediation, Verbal Communication Skills, Communication, Stakeholder Management, Teamwork, Cooperation, Collaboration, Leadership, Organizational Effectiveness, Research Reports, Analysis, Employee Engagement, Problem Solving

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Engineering Project Management

      Skills you'll gain: Project Scoping, Communication Planning, Cost Management, Scope Management, Project Estimation, Project Schedules, Earned Value Management, Scheduling, Team Management, Quality Assurance, Stakeholder Management, Work Breakdown Structure, Risk Management, Organizational Structure, Procurement, Project Risk Management, Project Documentation, Project Management, Quality Control, Project Management Life Cycle

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…567…697

    In summary, here are 10 of our most popular brand management courses

    • Investment Management: University of Geneva
    • Business Strategy: University of Virginia
    • AI Product Management: Duke University
    • Drug Development Product Management: University of California San Diego
    • IBM IT Project Manager: IBM
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
    • Leadership Skills: IIMA - IIM Ahmedabad
    • Foundations of Project Management: Google
    • Generative AI for Product Managers: IBM
    • Conflict Management: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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