• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Basic Robotic Behaviors and Odometry

    Skills you'll gain: Robotics, Automation, Artificial Intelligence, Simulation and Simulation Software, Control Systems, Simulations, Algorithms, Linear Algebra, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    POSH - Prevention of Sexual Harassment

    Skills you'll gain: Workplace Bullying Intervention, Workplace inclusivity, Safety Culture, Accountability, Responsible AI, Compliance Management, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), Large Language Modeling, Spreadsheet Software

    4.9
    Rating, 4.9 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Business Economics

    Skills you'll gain: International Finance, Sustainable Development, Game Theory, Business, Market Analysis, Production Process, Strategic Decision-Making

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Microeconomics: Foundations and Insights

    Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Release Management, Application Deployment, Test Planning, CI/CD, Software Quality Assurance, Performance Testing, Software Development Life Cycle, Software Testing, Maintainability, Risk Management, Test Driven Development (TDD), Data Validation, Behavior-Driven Development, Product Lifecycle Management, Systems Analysis, Systems Thinking, Business Process Automation, Data Modeling, Process Flow Diagrams, Digital Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Apache Kafka Series - Learn Apache Kafka for Beginners v3

    Skills you'll gain: Apache Kafka, Command-Line Interface, Apache, Data Pipelines, Java, Enterprise Application Management, Real Time Data, Distributed Computing, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 3 - 6 Months

  • A

    Amazon Web Services

    Skills for Working as an AWS Cloud Consultant

    Skills you'll gain: Professional Networking, Leadership Development, Consultative Approaches, Rapport Building, Business Consulting, Relationship Management, Consulting, Amazon Web Services, Management Consulting, Workforce Development, Project Management, Brand Management, Analysis, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Systems Science and Obesity

    Skills you'll gain: Systems Thinking, Epidemiology, Systems Analysis, Social Network Analysis, Simulations, Health Disparities, Network Analysis, Public Health, Policy Analysis, Social Determinants Of Health, Behavioral Health, Economics, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Success with Integrity: Business Ethics Foundation

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Administration, Business Management, Strategic Decision-Making, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Case Studies, Corporate Sustainability, Conflict Management, Team Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Analytics, AI Personalization, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

1…555657…89

In summary, here are 10 of our most popular consumer behavior courses

  • Basic Robotic Behaviors and Odometry : University of Colorado Boulder
  • POSH - Prevention of Sexual Harassment: LearnKartS
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
  • Applied Statistics for Data Analytics: DeepLearning.AI
  • Business Economics: O.P. Jindal Global University
  • Microeconomics: Foundations and Insights: O.P. Jindal Global University
  • Software Testing, Deployment, and Maintenance Strategies : IBM
  • Apache Kafka Series - Learn Apache Kafka for Beginners v3: Packt
  • Skills for Working as an AWS Cloud Consultant: Amazon Web Services
  • Systems Science and Obesity: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok