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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
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    ESSEC Business School

    Hôtel “De l'étoile” - a hotel in crisis?

    Skills you'll gain: Revenue Management, Competitive Analysis, Stakeholder Communications, Hospitality Management, Hotel Operations, Financial Analysis, Strategic Planning, Presentations, Case Studies, Business Planning, Brand Management, Market Analysis, Profit and Loss (P&L) Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
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    113 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

    4.7
    Rating, 4.7 out of 5 stars
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    62 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    B

    Board Infinity

    ABAP RESTful Programming Model (RAP) and Extensions

    Skills you'll gain: ABAP RESTful Programming Model (RAP), SAP S/4HANA, Business Logic, Unit Testing, Restful API, Application Deployment, Full-Stack Web Development, Application Development, Software Architecture, UI Components, Data Modeling, Database Development, Development Environment, Data Validation

    2.6
    Rating, 2.6 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising

    4.6
    Rating, 4.6 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Cape Town

    Financial Regulation in Emerging Markets and the Rise of Fintech Companies

    Skills you'll gain: Financial Regulations, FinTech, Financial Regulation, Financial Systems, Blockchain, Mobile Banking, Banking, Financial Services, Consumer Lending, Financial Market, Emerging Technologies, Regulatory Requirements, Loans, Lending and Underwriting, Regulatory Compliance, Payment Systems, International Finance, Payment Processing, Risk Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    الأسواق المالية

    Skills you'll gain: Investment Banking, Equities, Financial Market, Securities (Finance), Risk Management, Capital Markets, Finance, Financial Regulation, Governance, Portfolio Risk, Banking, Behavioral Economics, Social Impact, Underwriting, Initiative and Leadership, Portfolio Management, Non-Profit Accounting, Insurance, Business Ethics, Economics

    4.9
    Rating, 4.9 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Problem Solving, Data Analysis, Cooperation, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Communication, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
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    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    System Dynamics

    Skills you'll gain: Systems Thinking, Simulations, Simulation and Simulation Software, Process Flow Diagrams, Systems Analysis, Complex Problem Solving, Diagram Design, Growth Strategies, Market Dynamics, Business Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Hôtel “De l'étoile” - a hotel in crisis? : ESSEC Business School
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • The "What" of the Marketing Strategy: IE Business School
  • Foundations of Information Systems for Business: Howard University
  • ABAP RESTful Programming Model (RAP) and Extensions: Board Infinity
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
  • Financial Regulation in Emerging Markets and the Rise of Fintech Companies: University of Cape Town
  • الأسواق المالية: Yale University
  • Gestión de marca y producto en el punto de venta: UBITS
  • Sales mindset y análisis de mercado: UBITS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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