• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      D

      Duke University

      Advertising and Society

      Skills you'll gain: Advertising, Media and Communications, Advertising Campaigns, Digital Advertising, Electronic Media, Marketing Communications, Media Planning, Marketing Psychology, Culture, Sociology, Consumer Behaviour, Cultural Diversity, Business Ethics, Diversity and Inclusion

      4.8
      Rating, 4.8 out of 5 stars
      ·
      967 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Customer Analysis, Business Strategy, Business Planning, Entrepreneurship, Target Market, Customer Relationship Management, Marketing Channel, Strategic Partnership, Cost Management, Innovation, Resource Management, Revenue Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      667 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Coordination, Project Management, Spreadsheet Software, Project Schedules, Data Entry, Cost Management, Project Planning, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      855 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Types of Conflict

      Skills you'll gain: Conflict Management, Relationship Management, Mediation, Negotiation, Employee Engagement, Collaboration, Assertiveness, Stress Management, Leadership Studies, Communication Strategies, Problem Solving, Communication, Active Listening

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Use Canva to Create Desktop and Mobile-friendly Web Pages.

      Skills you'll gain: Canva (Software), Web Design and Development, Digital Publishing, Visual Design, Design, Social Media, Graphic Design, Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      CertNexus Certified Ethical Emerging Technologist

      Skills you'll gain: Data Ethics, Governance, Corporate Communications, Business Ethics, Stakeholder Engagement, Media Relations, Culture Transformation, Diversity and Inclusion, Law, Regulation, and Compliance, Strategic Communication, Organizational Leadership, Stakeholder Communications, Diversity Equity and Inclusion Initiatives, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Leadership, Communication, Test Planning, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      577 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      Political Economy of Institutions and Development

      Skills you'll gain: International Relations, Political Sciences, Economic Development, Socioeconomics, Governance, Social Sciences, International Finance, Economics, Public Policies, Global Marketing, Cultural Diversity, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Develop a Company Website with Wix

      Skills you'll gain: Web Content, Web Design and Development, Content Management, Blogs, Content Development and Management, Editing, Web Design, Brand Management, Public Relations, Events and Conferences, Digital Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      GenAI for Executives & Business Leaders: An Introduction

      Skills you'll gain: Generative AI, Data Ethics, OpenAI, Artificial Intelligence, Business Transformation, Competitive Analysis, Business Strategy, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Governance, Large Language Modeling, Data Modeling, Operational Efficiency, Customer Service

      4.6
      Rating, 4.6 out of 5 stars
      ·
      432 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Brand Management, Marketing, Global Marketing, Innovation, Product Marketing, Marketing Strategies, Market Share, Promotional Strategies, Consumer Behaviour, Business Transformation, Business Strategy, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Liderazgo y habilidades de negociación

      Skills you'll gain: Assertiveness, Active Listening, Constructive Feedback, Interpersonal Communications, Negotiation, Conflict Management, Empathy, Social Skills, Performance Management, Contract Negotiation, Leadership, Communication, Verbal Communication Skills, Relationship Building, Critical Thinking, Non-Verbal Communication, Cognitive flexibility, Communication Strategies, Business Communication, Intercultural Competence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Technical Writing, Writing, Business Writing, Business Correspondence, Grammar, Peer Review, Editing, Proofreading, Business Communication, Professionalism, Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      453 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…616263…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Advertising and Society: Duke University
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • Types of Conflict: University of California, Irvine
    • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera Project Network
    • CertNexus Certified Ethical Emerging Technologist: CertNexus
    • Political Economy of Institutions and Development: Universiteit Leiden
    • Develop a Company Website with Wix: Coursera Project Network
    • GenAI for Executives & Business Leaders: An Introduction: IBM
    • Intro to International Marketing: Yonsei University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok