Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Content Marketing, Content Strategy, Content Management, Customer Analysis, Marketing Operations, Marketing Strategies, Gap Analysis, Customer experience strategy (CX), Consumer Behaviour, Marketing Materials, Sales Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Duke University
Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Business Process, Tableau Software, Business Analysis, Data Analysis, Key Performance Indicators (KPIs), Web Analytics, Data-Driven Decision-Making, Digital Transformation, E-Commerce, Financial Services, SQL, Decision Making
Mixed · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Email Marketing, Marketing Analytics, Campaign Management, Marketing Automation, Web Analytics, Web Content, Account Management, Dashboard, Customer Data Management, Automation, Content Management, Configuration Management
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Google Analytics, Search Engine Optimization, Pay Per Click Advertising, Online Advertising, Web Analytics and SEO, Search Engine Marketing, Keyword Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Data Visualization, Dashboard, Real Time Data, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, Responsible AI, AI Personalization, SQL, Data Analysis, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Revenue Recognition, Data Visualization, Data Literacy, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model
Intermediate · Specialization · 3 - 6 Months