Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Organizational Change, Agentic Workflows, AI Enablement, Generative AI Agents, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Accounting and Finance Software, Financial Reporting
Intermediate · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Data Storytelling, Dashboard, Tableau Software, Data Visualization, Business Analytics, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Data Analysis, Visualization (Computer Graphics), Stakeholder Communications, Data Manipulation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
Intermediate · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Apache Hive, Big Data, JSON, Case Studies, Economics, Policy, and Social Studies, Apache Hadoop, People Analytics, Policty Analysis, Research, and Development, Analytics, Data Analysis, Social Sciences, Data-Driven Decision-Making, Data Preprocessing, Data Processing, Business Analytics, Data Transformation, Query Languages, Debugging, Demography
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Data Structures
Beginner · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Model Evaluation, Business Analytics, Dashboard, Business Analysis, Data Ethics, Analysis, Analytical Skills, Performance Analysis, Predictive Analytics, Business Metrics, Business Communication, Performance Measurement, Regional Sales, Data-Driven Decision-Making, Technical Communication, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Process Improvement and Optimization, Performance Testing
Intermediate · Course · 1 - 4 Weeks