Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

28DIGITAL
Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies
Intermediate · Specialization · 3 - 6 Months
Duke University
Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Peer Review, Regression Analysis, R (Software), Statistical Reporting, Probability Distribution, Statistical Analysis, Statistics, Data Analysis Software, Data Analysis, Probability & Statistics, Probability, R Programming, Statistical Modeling, Statistical Methods, Data Visualization
Beginner · Specialization · 3 - 6 Months

Stanford University
Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution
Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Natural Language Processing, Supervised Learning, Recurrent Neural Networks (RNNs), Transfer Learning, Markov Model, Embeddings, Text Mining, Dimensionality Reduction, Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Classification Algorithms, Data Preprocessing, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Feature Engineering, Applied Machine Learning, Algorithms, Keras (Neural Network Library)
Intermediate · Specialization · 3 - 6 Months

LearnQuest
Skills you'll gain: Lead Generation, Persona Development, Target Audience, Global Marketing, Storytelling, Sales, Social Media Marketing, Sales Strategy, Social Media, Customer Engagement, Customer Relationship Building, Professional Networking, LinkedIn, Cultural Diversity
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Visualization, IBM Cognos Analytics, Data Manipulation, Data Collection, Data Analysis, Looker (Software), Web Scraping, Data Transformation, Box Plots, Pandas (Python Package), Scatter Plots, Histogram
Advanced · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Rice University
Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Pseudocode, Data Structures, Probability, Bioinformatics, Interactive Design, Program Development, Big Data, Python Programming, Data Analysis, User Interface (UI), Theoretical Computer Science, Computer Programming
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Supervised Learning, Applied Machine Learning, Model Evaluation, Data Modeling
Intermediate · Course · 1 - 3 Months