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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Pseudocode, Data Literacy, Algorithms, Dashboard, Data Mining, Jupyter, Correlation Analysis, Pandas (Python Package), Plot (Graphics), Web Scraping, Data Analysis Software, Data Visualization Software, Data Analysis, Statistical Programming, Data Science, Data Collection, Machine Learning Algorithms, Unsupervised Learning, Machine Learning, Project Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      114K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Unsupervised Text Classification for Marketing Analytics

      Skills you'll gain: Unsupervised Learning, Unstructured Data, Text Mining, Machine Learning Methods, JSON, Marketing Analytics, Deep Learning, Natural Language Processing, Marketing, Data Processing, Machine Learning, Artificial Neural Networks, Data Manipulation, Python Programming

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Probability, Forecasting, Probability Distribution, Consumer Behaviour, Data-Driven Decision-Making, Risk Analysis, Customer Analysis, Microsoft Excel, Simulation and Simulation Software, Insurance and Warranty Claims Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Deep Learning, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Machine Learning, Performance Metric, Marketing Analytics, Natural Language Processing, Marketing, Text Mining, Performance Analysis, Artificial Neural Networks

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Classification And Regression Tree (CART), Correlation Analysis, Supervised Learning, Data Manipulation, Applied Machine Learning, Scikit Learn (Machine Learning Library), Statistical Methods, Matplotlib, Probability & Statistics, Machine Learning, Statistical Analysis, Predictive Modeling, Performance Analysis, Forecasting, Regression Analysis, Data Analysis, Analytics, Injury Prevention, Medical Equipment and Technology, Python Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      263 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics Essentials

      Skills you'll gain: Supply Chain Management, Operational Efficiency, Inventory and Warehousing, Data Analysis, Financial Analysis, Job Analysis, Cost Reduction, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      276 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Generative AI Agents, Data Literacy, Generative AI, Data Mining, Enterprise Architecture, Data Analysis, Data Science, Data Architecture, Strategic Decision-Making, OpenAI, Information Architecture, Data-Driven Decision-Making, Big Data, Data Management, Strategic Thinking, Artificial Intelligence, ChatGPT, Analytics, Business Process Automation, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      96K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Customer Demand Planning, Competitive Analysis, Procurement, Supply Chain, Inventory Management, Customer experience strategy (CX), Inventory Control, Inventory Management System, Inventory Accounting, Supply Chain Planning, Supplier Performance Management, Supply Chain Management, Supplier Management, Business Strategy, Operational Efficiency, Data Analysis, Business Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      P

      PwC

      Data-driven Decision Making

      Skills you'll gain: Analytics, Business Analytics, Data Visualization, Data Analysis, Business Intelligence, Data-Driven Decision-Making, Big Data, Data Analysis Software, Tableau Software, Technology Strategies, Microsoft Excel, R Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Excel Basics for Data Analysis

      Skills you'll gain: Data Cleansing, Excel Formulas, Data Quality, Data Analysis, Business Analytics, Microsoft Excel, Analytical Skills, Data Manipulation, Spreadsheet Software, Pivot Tables And Charts, Data Entry, Data Science, Data Integrity, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Data Literacy, Relational Databases, Data Mining, Jupyter, Stored Procedure, Data Analysis Software, Database Design, Data Science, Data Visualization Software, Data Analysis, Statistical Programming, Data Modeling, Databases, R Programming, Database Management, Data Cleansing, Computer Programming Tools, Stakeholder Engagement, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science Foundations: IBM
    • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Sports Performance Analytics: University of Michigan
    • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
    • Retail Marketing Strategy: University of Pennsylvania
    • IBM AI Foundations for Business: IBM
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Data-driven Decision Making: PwC

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