• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      M

      Meta

      What is the Metaverse?

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, Healthcare Ethics, Virtual Teams, E-Commerce, Collaborative Software, Ethical Standards And Conduct, Blockchain, Diversity and Inclusion, Multimedia, Emerging Technologies, Research and Design, Cloud Computing, Market Opportunities, New Product Development, Content Creation, Economics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create Animated Social Media Posts using Canva

      Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Motion Graphics, Animations, Content Creation, Social Media, Data Sharing, Collaborative Software, Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      170 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Building and Sustaining Innovative Organizations

      Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Social Influence

      Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Social Skills, Negotiation, Communication Strategies, Behavioral Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Fundamentos de la Psicología

      Skills you'll gain: Psychology, Personal Development, Oncology, Health Promotion, Behavioral Health, Mental and Behavioral Health Specialties, Public Health and Disease Prevention, Social Work, Empowerment, Health Care, Human Learning, Self-Awareness, Mental Health, Positive Behavior Support, Community Development, Resilience, Human Development, Scientific Methods, Social Sciences, Culture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      461 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      329 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      New Learning: Principles and Patterns of Pedagogy

      Skills you'll gain: Pedagogy, Education and Training, Teaching, Blended Learning, Human Learning, Differentiated Instruction, Higher Education, Instructional Strategies, Education Software and Technology, Cultural Diversity, Lifelong Learning, Curriculum Development, Visionary, Student Engagement, Adaptability, Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      324 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Geneva

      International Water Law

      Skills you'll gain: Pollution Prevention, Water Resources, Water Resource Management, Environmental Regulations, Environmental Laws, Arbitration, Climate Change Adaptation, International Relations

      4.6
      Rating, 4.6 out of 5 stars
      ·
      454 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Serious Gaming

      Skills you'll gain: Game Design, Persuasive Communication, Driving engagement, Case Studies, Culture, Augmented and Virtual Reality (AR/VR), Research, Simulations, Psychology, Program Evaluation, Emerging Technologies, Social Sciences

      4.6
      Rating, 4.6 out of 5 stars
      ·
      370 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Strategic Leadership: Impact, Change, and Decision-Making

      Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, People Development, Professional Networking, Collaboration, Leadership Development, Productivity, Time Management, Self-Awareness, Strategic Leadership, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      626 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Analytics for Decision Making

      Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Michigan

      Generative AI Essentials: Overview and Impact

      Skills you'll gain: ChatGPT, Generative AI, Responsible AI, Large Language Modeling, Natural Language Processing, Artificial Intelligence, Data Ethics, Technical Communication, Social Sciences, Regulation and Legal Compliance, Economics, Intellectual Property

      4.7
      Rating, 4.7 out of 5 stars
      ·
      269 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…909192…405

    In summary, here are 10 of our most popular social media marketing courses

    • What is the Metaverse?: Meta
    • Create Animated Social Media Posts using Canva: Coursera Project Network
    • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
    • Leadership Through Social Influence: Northwestern University
    • Fundamentos de la Psicología: Tecnológico de Monterrey
    • Product Management Essentials: University of Maryland, College Park
    • New Learning: Principles and Patterns of Pedagogy : University of Illinois Urbana-Champaign
    • International Water Law: University of Geneva
    • Serious Gaming: Erasmus University Rotterdam
    • Strategic Leadership: Impact, Change, and Decision-Making: Dartmouth College

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok