What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

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Marketing Analytics

Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

Find the best Marketing Analytics course for your goals

Status: Preview
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google
Assess for Success: Marketing Analytics and Measurement
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.3K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Status: AI skills
Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
4.2K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Meta
Marketing Analytics with Meta
Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience
4.8
Rating, 4.8 out of 5 stars
246 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Google
Google Data Analytics
Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Dashboard, Data Processing, Analytics, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
178K reviews
Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

Start my career

Change my career

Grow in my current role

Explore topics outside of work

Status: Free Trial
Unilever
Unilever Digital Marketing Analyst
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech
4.7
Rating, 4.7 out of 5 stars
305 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Emory University
Foundations of Marketing Analytics
Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing
4.3
Rating, 4.3 out of 5 stars
525 reviews
Intermediate · Specialization · 3 - 6 Months
Status: New
Status: Preview
Illinois Tech
Social Media Marketing Analytics
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
45K reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera
Getting Started in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
4.4
Rating, 4.4 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Preview
Coursera
Marketing Analytics: Data Predictions and Dashboards
Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making
4
Rating, 4 out of 5 stars
12 reviews
Beginner · Course · 1 - 4 Weeks

Marketing Analytics learners also search

social media analytics

digital analytics

In summary, here are 10 of our most popular marketing analytics courses

Marketing Analytics: University of Virginia
Assess for Success: Marketing Analytics and Measurement: Google
Marketing Analytics Foundation: Meta
Meta Marketing Analytics: Meta
Marketing Analytics with Meta: Meta
Google Data Analytics: Google
Unilever Digital Marketing Analyst: Unilever
Foundations of Marketing Analytics: Emory University
Social Media Marketing Analytics: Illinois Tech
Google Digital Marketing & E-commerce: Google

Skills you can learn in Marketing

Market (economics) (28)

Social Media (15)

Marketing Strategy (14)

Analytics (13)

Brand (13)

Digital Marketing (13)

Marketing Analytics (11)

Plan (11)

Advertising (9)

Modeling (9)

Social Media Marketing (9)

Brand Management (7)

Frequently Asked Questions about Marketing Analytics

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

Fundamental and advanced techniques in data analysis and statistical modeling
Tools and technologies for measuring and improving marketing effectiveness
Strategies for translating data insights into actionable marketing tactics
Understanding of consumer behavior and market trends through data
Skills to use popular analytics software like Google Analytics and Tableau‎

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

Certificates of completion for individual courses demonstrating mastery of specific topics
Professional certificates that prepare learners for analytics roles in marketing departments
Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

Serve as Marketing Analysts who support data-driven decision making
Work as Customer Insight Analysts to optimize customer engagement strategies
Become Digital Marketing Managers who use data to shape online marketing efforts
Excel as Business Intelligence Analysts who influence policy and strategic directions
Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.