• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Economics: Introduction - Getting to Know You

      Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business and Culture

      Skills you'll gain: Global Marketing, Target Market, Market Opportunities, Organizational Structure, Marketing Strategies, Human Resources Management and Planning, B2B Sales, Cultural Diversity, Business, Cultural Sensitivity, Business-To-Consumer

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Performance Measurement, Web Analytics, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Performance Metric, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      El liderazgo del director de proyectos

      Skills you'll gain: Negotiation, Team Management, Emotional Intelligence, Leadership, Leadership and Management, Leadership Development, Conflict Management, Interpersonal Communications, Communication, Active Listening, Project Management, Self-Awareness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      188 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Multichannel Marketing - Email, Content and Mobile Marketing

      Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Customer Retention, HubSpot CRM, Marketing Strategies, Web Content, Paid media, Content Creation, Marketing Automation, Newsletters, Marketing, Digital Marketing, Growth Strategies, A/B Testing, Customer Relationship Management, Customer Acquisition Management, Target Audience, UI/UX Strategy, Campaign Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Infonomics I: Business Information Economics and Data Monetization

      Skills you'll gain: Business Analytics, Analytics, Asset Management, Business Intelligence, Advanced Analytics, Digital Assets, Information Management, Data Analysis, Big Data, Business Valuation, Data Strategy, Performance Measurement, Business Economics, Data Management, Innovation, Accounting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      109 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Forecasting Financial Statements & Valuation for Accountants

      Skills you'll gain: Financial Forecasting, Financial Statement Analysis, Business Valuation, Financial Statements, Financial Reporting, Cash Flow Forecasting, Financial Analysis, Financial Modeling, Balance Sheet, Finance, Generally Accepted Accounting Principles (GAAP), Cash Flows, Trend Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Innovation and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Ideation, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Business Architecture, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategy, Organizational Strategy, Strategic Planning, Customer experience improvement, Customer Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      74 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Aspectos fundamentales de la gerencia

      Skills you'll gain: Business Management, People Management, Leadership and Management, Operations Management, Business Administration, Leadership, Workforce Planning, Organizational Strategy, Decision Making, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      729 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Strategic Career Self-Management

      Skills you'll gain: Job Analysis, Adaptability, Professional Development, Personal Development, Lifelong Learning, Brand Management, Talent Management, Branding, Gap Analysis, Competitive Analysis, Self-Awareness, Proactivity, Dashboard, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      304 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Regression Models for Business Forecasting

      Skills you'll gain: Forecasting, Regression Analysis, Time Series Analysis and Forecasting, Business Mathematics, Microsoft Excel, Statistical Modeling, Trend Analysis, Statistical Analysis, Data Visualization Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      109 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…114115116…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Principles of Economics: Introduction - Getting to Know You: Rice University
    • Measurement and Analysis: Unilever
    • International Business and Culture: University of Colorado Boulder
    • Advertising and E-commerce on TikTok: Aptly
    • El liderazgo del director de proyectos: Tecnológico de Monterrey
    • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
    • Infonomics I: Business Information Economics and Data Monetization: University of Illinois Urbana-Champaign
    • Forecasting Financial Statements & Valuation for Accountants: University of Illinois Urbana-Champaign
    • Innovation and entrepreneurship: Tecnológico de Monterrey
    • Aspectos fundamentales de la gerencia: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok