• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Marketing
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "digital marketing"

    • Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

    • University of Maryland, College Park

      How To Land the Job You Want (Capstone Project)

      Skills you'll gain: Interviewing Skills, LinkedIn, Recruitment, Marketing, Presentations, Target Audience, Professional Development, Public Speaking, Business Writing, Communication, Self-Awareness

      Mixed · Course · 1 - 3 Months

    • Google Cloud

      Business Transformation with Google Cloud en Español

      Skills you'll gain: Cloud Security, Business Transformation, Digital Transformation, Innovation, Technology Roadmaps, Technology Strategies, Business Solutions, Google Cloud Platform, Cloud Computing, Cloud Solutions, Data Security, Data-Driven Decision-Making, Business Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 3 Months

    • BCG

      La transformation numérique

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Business Process Automation, Growth Strategies, Business Strategies, Emerging Technologies, Business Economics, Innovation, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New

      Microsoft

      Web Development with Python

      Skills you'll gain: Web Development, Flask (Web Framework), Restful API, Selenium (Software), Front-End Web Development, Full-Stack Web Development, Object-Relational Mapping, JavaScript Frameworks, Application Security, Application Deployment, Cloud Applications, HTML and CSS, Back-End Web Development, Software Testing, Databases, Python Programming, Microsoft Azure, Vue.JS, Relational Databases, SQL

      Beginner · Course · 1 - 3 Months

    • Infosec

      JavaScript Security Part 1

      Skills you'll gain: Secure Coding, Application Security, Web Applications, Javascript, Web Development, Node.JS, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Analyzing Macro-Environmental Factors Using Creately

      Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis, Entrepreneurship, Risk Analysis, Analysis, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Sciences Po

      Data and Urban Governance

      Skills you'll gain: Social Sciences, Data Governance, Political Sciences, Governance, Public Administration, Policy Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Data-Driven Decision-Making, Information Privacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44 reviews

      Beginner · Course · 1 - 4 Weeks

    • Association of International Certified Professional Accountants

      Making the Case for Robotic Process Automation

      Skills you'll gain: Robotic Process Automation, Business Process Automation, Return On Investment, Accounting and Finance Software, Business Requirements, Process Mapping, Process Analysis, Business Process, Value Propositions, Process Improvement, Digital Transformation, Change Management

      4.1
      Rating, 4.1 out of 5 stars
      ·
      93 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New

      Vanderbilt University

      The Future of Education with AI: Exploring Perspectives

      Skills you'll gain: Education and Training, Artificial Intelligence, Innovation, Emerging Technologies, Digital Transformation

      Beginner · Course · 1 - 4 Weeks

    • The Hong Kong University of Science and Technology

      Protecting Business Innovations via Strategy

      Skills you'll gain: E-Commerce, Global Marketing, Business Strategies, Innovation, Strategic Partnership, Business Strategy, Price Negotiation, New Business Development, Corporate Strategy, Mergers & Acquisitions, Organizational Strategy, Competitive Analysis, Resource Management, Resource Utilization

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 4 Weeks

    • University of Illinois Urbana-Champaign

      The Theory of the Firm

      Skills you'll gain: Market Dynamics, Business Economics, Business, Economics, Business Operations, Supply And Demand, Price Negotiation, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

      5
      Rating, 5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to digital marketing

    digital marketing free
    digital marketing specialization
    digital marketing analytics
    digital marketing strategy and planning
    digital marketing specialist
    digital marketing analytics in practice
    digital marketing trends
    digital marketing institute
    1…143144145…283

    In summary, here are 10 of our most popular digital marketing courses

    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
    • Business Transformation with Google Cloud en Español: Google Cloud
    • La transformation numérique: BCG
    • Web Development with Python: Microsoft
    • JavaScript Security Part 1: Infosec
    • Analyzing Macro-Environmental Factors Using Creately: Coursera Project Network
    • Data and Urban Governance: Sciences Po
    • Making the Case for Robotic Process Automation: Association of International Certified Professional Accountants
    • The Future of Education with AI: Exploring Perspectives: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok