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    Results for "marketing strategy"

    • University of California, Irvine

      Éxito Profesional

      Skills you'll gain: Work Breakdown Structure, Business Writing, Cash Management, Critical Thinking, Team Leadership, Negotiation, Time Management, Entrepreneurship, Financial Statements, Financial Analysis, Project Schedules, Feasibility Studies, Verbal Communication Skills, Scheduling, Concision, Team Building, Problem Solving, Business Management, People Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Stakeholder Communications, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Marketing Analytics, Stakeholder Management, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Innovation, Brand Management, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Mixed · Course · 1 - 3 Months

    • IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Effectiveness, Product Marketing, Go To Market Strategy, Target Market, Marketing Analytics, Market Analysis, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      480 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Build a free website with WordPress

      Skills you'll gain: WordPress, Content Management, Web Content, Web Design and Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • University of Minnesota

      Preparing to Manage Human Resources

      Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, People Management, Employee Performance Management, Labor Law, Industrial and Organizational Psychology, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • Meta

      Meta Marketing Science Certification Prep

      Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Google Analytics, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Berklee

      The Business of Music Production

      Skills you'll gain: Music, Contract Negotiation, Musical Composition, Intellectual Property, Lawsuits, Peer Review, Music History, Active Listening, Legal Proceedings, Constructive Feedback, Law, Regulation, and Compliance, Ethical Standards And Conduct, Instrumental Music, Legal Strategy, Media Production, Professional Networking, Music Theory, Post-Production, Digital Assets, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free

      University of Virginia

      Introduction to Personal Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Management, Personal Attributes, Digital Assets, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8.8K reviews

      Beginner · Course · 1 - 3 Months

    • University of Pennsylvania

      Achieving Personal and Professional Success

      Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Interpersonal Communications, Business Communication, Relationship Building, Professional Networking, Conflict Management, Leadership, Growth Mindedness, Personal Development, Optimism, Self-Awareness, Self-Motivation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Beginner · Specialization · 1 - 3 Months

    Searches related to marketing strategy

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    1…171819…288

    In summary, here are 10 of our most popular marketing strategy courses

    • Éxito Profesional: University of California, Irvine
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • Food & Beverage Management: Università Bocconi
    • The Marketing Plan: IE Business School
    • Oil & Gas Industry Operations and Markets : Duke University
    • Build a free website with WordPress: Coursera Project Network
    • Preparing to Manage Human Resources: University of Minnesota
    • Meta Marketing Science Certification Prep: Meta
    • SAP Technology Consultant: SAP
    • The Business of Music Production: Berklee

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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