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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Brand New Brand

      Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Adobe InDesign, Creativity, Color Theory, Design Elements And Principles

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      S

      S.P. Jain Institute of Management and Research

      Managing High Performing Teams

      Skills you'll gain: Team Management, Team Performance Management, Team Building, Team Leadership, Growth Mindedness, Team Motivation, Teamwork, Conflict Management, People Management, Drive Engagement, Rapport Building, Continuous Improvement Process, Collaboration, Active Listening, Empathy, Communication Strategies, Constructive Feedback, Trustworthiness, Safety Culture, Emotional Intelligence

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Think like a CFO

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Corporate Finance, Income Statement, Cash Flows, Financial Market, Balance Sheet, Capital Budgeting, Financial Accounting, Accrual Accounting, Operational Analysis, Financial Modeling, Working Capital, Financial Analysis, Financial Reporting, Financial Forecasting, Generally Accepted Accounting Principles (GAAP), Financial Management, Equities, Capital Markets

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Business: Intermediate I

      Skills you'll gain: Microsoft Excel, Dashboard, Spreadsheet Software, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization, Consolidation, Business Reporting, Data Management, Data Cleansing, Automation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • W

      Wesleyan University

      Social Psychology

      Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Behavior Management, Conflict Management, Interpersonal Communications, Cultural Diversity, Research, Ethical Standards And Conduct, Experimentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentals of Quantitative Modeling

      Skills you'll gain: Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Financial Modeling, Business Mathematics, Markov Model, Probability, Predictive Analytics, Process Optimization, Risk Management, Statistics, Probability Distribution, Simulation and Simulation Software, Forecasting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Genomic Data Science

      Skills you'll gain: Bioinformatics, Unix Commands, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Unix, Data Science, Data Management, Statistical Methods, Molecular Biology, Command-Line Interface, Statistical Hypothesis Testing, Linux Commands, Data Analysis Software, Statistical Modeling, Data Structures, Data Analysis, R Programming, Computational Thinking, Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Initiating and Planning Projects

      Skills you'll gain: Stakeholder Management, Conflict Management, Project Management, Project Planning, Project Management Life Cycle, Project Documentation, Project Scoping, Project Coordination, Organizational Structure, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Mixed · Course · 1 - 3 Months

    • Y

      Yale University

      American Contract Law I

      Skills you'll gain: Case Law, Legal Writing, Commercial Laws, Legal Research, Contract Review, Civil Law, Contract Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Value and Project Management

      Skills you'll gain: Organizational Change, Revenue Recognition, Organizational Structure, Governance, Financial Statements, Agile Methodology, Organizational Strategy, Waterfall Methodology, Organizational Leadership, Accrual Accounting, Project Closure, Business Management, Organizational Effectiveness, Business Ethics, Cash Flows, Change Management, Financial Accounting, Project Implementation, Project Planning, Bookkeeping

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Supply Chain Management and Analytics

      Skills you'll gain: Demand Planning, Supply Chain Management, Supply Chain Planning, Process Improvement, Customer Demand Planning, Capacity Planning, Logistics Management, Supplier Management, Logistics, Analytics, Transportation Management, Scheduling, Corporate Sustainability, Inventory Management System, Production Schedule, Forecasting, Security Management, Expense Management, Operating Expense, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      389 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…252627…700

    In summary, here are 10 of our most popular brand management courses

    • Brand New Brand: California Institute of the Arts
    • Managing High Performing Teams: S.P. Jain Institute of Management and Research
    • Think like a CFO: IESE Business School
    • Excel Skills for Business: Intermediate I: Macquarie University
    • Entrepreneurship: University of Pennsylvania
    • Social Psychology: Wesleyan University
    • Fundamentals of Quantitative Modeling: University of Pennsylvania
    • Genomic Data Science: Johns Hopkins University
    • Initiating and Planning Projects: University of California, Irvine
    • American Contract Law I: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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