Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Apache Spark, Data Storage Technologies, Apache Hadoop, Real Time Data, Data Infrastructure, Business Intelligence, Data Management, Case Studies
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Process Mapping, Process Flow Diagrams, Content Creation, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion
Beginner · Course · 1 - 4 Weeks

UBITS
Skills you'll gain: Benchmarking, Closing (Sales), Consultative Selling, Negotiation, Retail Sales, Sales Presentation, Overcoming Objections, Stakeholder Management, Sales Strategy, Customer Relationship Management, Rapport Building, Accountability, Value Propositions, Customer experience strategy (CX), Business Development, Customer Relationship Building, Emotional Intelligence, New Business Development, Personal Development, Initiative and Leadership
Intermediate · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Predictive Analytics, Machine Learning, Supervised Learning, Data-Driven Decision-Making, Data Management, Unsupervised Learning, Data Collection, Data Analysis, Nutritional Assessment, Internet Of Things, Artificial Intelligence, Nutrition and Diet, Emerging Technologies, Health Assessment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Theory, Digital Design, Graphic and Visual Design, Graphic Design, Storytelling, Web Content, Creative Design, Data Sharing, Marketing, Advertising
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Performance Testing, Scalability, Data Architecture, Software Architecture, Distributed Computing, Predictive Modeling, Performance Tuning, Microservices, Big Data, Software Engineering, Database Systems, Data Store, Model Evaluation
Build toward a degree
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Manufacturing Processes, Automation, Internet Of Things, Manufacturing Standards, Quality Assurance, Manufacturing Operations, Construction Inspection, Process Control, Product Testing, Materials science, Big Data
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks