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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • P

      Packt

      Learn Automation Testing with Java and Selenium Webdriver

      Skills you'll gain: Selenium (Software), JUnit, Eclipse (Software), Java Programming, Java, Test Automation, Integrated Development Environments, Object Oriented Programming (OOP), Software Testing, Object Oriented Design, Browser Compatibility, Test Data, Test Tools, Test Case, Computer Programming, Software Quality Assurance, Regression Testing, Development Environment, Programming Principles, HTML and CSS

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Practical Vim Editor Commands On Linux

      Skills you'll gain: Linux Commands, Command-Line Interface, Unix Commands, Linux, Unix, File Management, Data Cleansing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      163 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Codio

      Cloud Computing Primer: Software as a Service (SaaS)

      Skills you'll gain: Service Level Agreement, Software As A Service, Cloud Services, Cloud Computing, Cloud Computing Architecture, Public Cloud, Cloud Solutions, Cloud Applications, Service Level, Business Software, Infrastructure As A Service (IaaS), Platform As A Service (PaaS), Collaborative Software, Product Demonstration, Growth Strategies, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rice University

      Investment Strategies and Portfolio Analysis

      Skills you'll gain: Portfolio Management, Investment Management, Performance Measurement, Performance Analysis, Return On Investment, Investments, Financial Market, Financial Analysis, Risk Analysis, Benchmarking

      4.2
      Rating, 4.2 out of 5 stars
      ·
      272 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Duke University

      Strategy and Innovation for Agile Organizations

      Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Competitive Analysis, Customer Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • N

      National Academy of Sports Medicine

      Science of Fat Metabolism

      Skills you'll gain: Nutrition and Diet, Clinical Nutrition, Stress Management, Pharmacology, Biochemistry, Anatomy, Biology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Lead Generation Messenger Chatbot using Chatfuel

      Skills you'll gain: Lead Generation, Email Marketing, Marketing Automation, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      305 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      S

      SkillUp EdTech

      Business Analysis: Process Modeling & Requirements Gathering

      Skills you'll gain: Business Analysis, Business Process Modeling, Process Optimization, Requirements Management, Business Requirements, Process Analysis, Data Modeling, Agile Methodology, Requirements Analysis, Stakeholder Management, Process Improvement, User Story, Gap Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Leadership Style and Building a High-Performance Team

      Skills you'll gain: Executive Presence, Succession Planning, Technical Management, Organizational Structure, Delegation Skills, Diversity Equity and Inclusion Initiatives, Organizational Leadership, Engineering Management, Team Building, People Management, Team Leadership, Business Leadership, Leadership, Leadership Development, Virtual Teams, Personal Development, Communication, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to the Threat Intelligence Lifecycle

      Skills you'll gain: Cyber Threat Intelligence, Threat Management, Threat Detection, Data Cleansing, Data Management, Data Validation, Data Quality, Data Integrity, Technical Communication, Automation, Requirements Analysis, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Illinois Tech

      Relational Database Implementation and Applications

      Skills you'll gain: Relational Databases, Database Application, Database Management, Database Development, SQL, MySQL, Database Design, Transaction Processing, Stored Procedure, Java, Data Structures, Data Integrity, Performance Tuning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Small Business Accounting, Business Management, Market Analysis, Economics, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      532 reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
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    1…257258259…679

    In summary, here are 10 of our most popular brand management courses

    • Learn Automation Testing with Java and Selenium Webdriver: Packt
    • Practical Vim Editor Commands On Linux: Coursera Project Network
    • Cloud Computing Primer: Software as a Service (SaaS): Codio
    • Investment Strategies and Portfolio Analysis: Rice University
    • Strategy and Innovation for Agile Organizations: Duke University
    • Science of Fat Metabolism: National Academy of Sports Medicine
    • Create a Lead Generation Messenger Chatbot using Chatfuel: Coursera Project Network
    • Business Analysis: Process Modeling & Requirements Gathering: SkillUp EdTech
    • Leadership Style and Building a High-Performance Team: University of Colorado Boulder
    • Introduction to the Threat Intelligence Lifecycle : IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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