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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Colorado Boulder

      Leadership Style and Building a High-Performance Team

      Skills you'll gain: Executive Presence, Succession Planning, Technical Management, Organizational Structure, Delegation Skills, Diversity Equity and Inclusion Initiatives, Organizational Leadership, Engineering Management, Team Building, People Management, Team Leadership, Business Leadership, Leadership, Leadership Development, Virtual Teams, Personal Development, Communication, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yonsei University

      Marketing Internacional en Asia

      Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Marketing Strategies, Marketing, Strategic Marketing, Marketing Psychology, Marketing Planning, Market Opportunities, Marketing Management, Cultural Diversity, Business Strategy, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      191 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      X

      Xbox

      Product Management Fundamentals

      Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Golf Course Management: Best Practices

      Skills you'll gain: Architecture and Construction, Landscape Architecture, Land Management, Water Resources, Property Maintenance, Environmental Science

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      The Nuts and Bolts of Public Relations

      Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Blockchain Solution Architecture

      Skills you'll gain: Blockchain, Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Business Risk Management, Governance Risk Management and Compliance, Legal Risk, Interoperability, Network Architecture, Systems Architecture, Governance, Solution Architecture, Application Security, Project Documentation, Software Architecture, Technical Documentation, Cryptography, Infrastructure Architecture, Data Storage, FinTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      SkillUp EdTech

      Get Started with Presentation Applications: PowerPoint

      Skills you'll gain: Productivity Software, Presentations, Microsoft PowerPoint, Collaborative Software, Sales Presentations, Product Demonstration, Editing, Data Visualization, File Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Building the Business Model for Corporate Entrepreneurs

      Skills you'll gain: Business Modeling, Customer Analysis, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Product Development, Target Market, Business Development, Customer Relationship Management, Innovation, Product Strategy, Market Dynamics, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of New Mexico

      Negocios Internacionales II

      Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Small Business Accounting, Business Management, Market Analysis, Economics, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      532 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      M

      Meta

      WhatsApp Business Platform for Developers

      Skills you'll gain: Quality Monitoring, Cloud API, Application Programming Interface (API), Web Services, Restful API, Cloud Applications, Customer Communications Management, Verification And Validation, Account Management, Business Communication, Authentications, Data Migration, Registration, Authorization (Computing)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Illinois Urbana-Champaign

      Sports Turf Management: Best Practices

      Skills you'll gain: Construction, Grading (Landscape), Land Management, Property Maintenance, Facility Management and Maintenance, Facility Repair And Maintenance, Safety Assurance, Environment and Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of New Mexico

      Web Application Development: Basic Concepts

      Skills you'll gain: Version Control, Web Applications, Full-Stack Web Development, Git (Version Control System), Middleware, Software Architecture, User Interface (UI), Agile Software Development, Application Frameworks, Ajax, Model View Controller, Databases, Relational Databases, Software Engineering, Software Development, Software Design Patterns, Hypertext Markup Language (HTML), Javascript

      4.3
      Rating, 4.3 out of 5 stars
      ·
      184 reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

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    1…258259260…680

    In summary, here are 10 of our most popular brand management courses

    • Leadership Style and Building a High-Performance Team: University of Colorado Boulder
    • Marketing Internacional en Asia: Yonsei University
    • Product Management Fundamentals: Xbox
    • Golf Course Management: Best Practices: University of Illinois Urbana-Champaign
    • The Nuts and Bolts of Public Relations: University of Colorado Boulder
    • Blockchain Solution Architecture: LearnQuest
    • Get Started with Presentation Applications: PowerPoint: SkillUp EdTech
    • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park
    • Negocios Internacionales II: University of New Mexico
    • WhatsApp Business Platform for Developers: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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